Acquisition expands DiscoverOrg’s data offerings and solidifies its position as the leading provider of B2B sales and marketing intelligence
Vancouver, WA, August 28, 2017 – DiscoverOrg announced today that it has acquired RainKing in a cash transaction. This acquisition further solidifies the company’s position as the world’s leading B2B sales and marketing data provider, delivering the most accurate intelligence that 4,000 sales and marketing teams use to accelerate pipeline and revenue growth. Support and service for all products will continue uninterrupted.
“The path to rapid revenue growth is paved with highly accurate, actionable, and predictive sales and marketing data, and the combination of RainKing and DiscoverOrg means that our joint customer base has access to an extraordinary portfolio of data, contextual buying insights, and predictive intelligence,” said Henry Schuck, DiscoverOrg CEO. “We are building a company that is to sales and marketing intelligence what Salesforce is to CRM.”
Key benefits that will accrue to all customers include:
- Best of breed solutions and significantly increased investment in product innovation focused on accelerated data collection, deeper predictive analytics, enhanced account-based marketing capabilities, and seamless data optimization and enrichment in CRM, marketing automation, and sales engagement tools
- Richer combined datasets delivered by an expanded research team, including deeper coverage of European IT contacts and broader coverage of non-IT lines of business such as sales, marketing, and human resources
- A materially larger team dedicated to customer onboarding, training, and long-term sales and marketing success
Starting immediately, new data will be brought into both platforms, and both sets of customers will see an increase in the number of companies, contacts, and buying scoops that they can access. Over time, DiscoverOrg will bring together the best features of each platform to maximize the value customers realize.
Both RainKing and DiscoverOrg were founded in 2007, have earned multiple consecutive rankings on the Inc. 5000 list, and leverage in-house research teams to verify data – guaranteeing an unparalleled level of accuracy in the market. Customers are able to quickly identify their target accounts, predict and prioritize them based on their likelihood to purchase, and directly connect with the right buyers at the right time with verified direct-dial numbers, email addresses, and organizational charts.
“As the market continues to move toward account-based engagement built on a deep understanding of buying centers, investing in high-quality data has become even more critical,” noted John Donlon, Sr. Research Director at SiriusDecisions, a leading analyst and advisory firm. “Simply relying on information scraped from the web is not enough to succeed, but leveraging human-verified sales and marketing intelligence gives organizations a distinct advantage in all aspects of revenue generation.”
“Our vision for RainKing has always been to build the world’s most accurate database to drive our customers’ growth,” said John Stanfill, RainKing CEO. “By joining forces with DiscoverOrg, we will realize that goal more quickly and more effectively than we would have independently.”
DiscoverOrg has been majority owned by TA Associates since 2014, with additional investments from Goldman Sachs BDC, Inc., Antares Capital, NXT Capital, Silicon Valley Bank, and Barings.
For more information, visit www.discoverorg.com/rainking
DiscoverOrg is the leading global sales and marketing intelligence tool used by 4,000 of the world’s fastest growing companies to accelerate growth. The company itself has been named an Inc. 5000 fastest-growing company seven times. DiscoverOrg’s award-winning solutions provide a constant stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM and Marketing Automation Tools in the market. DiscoverOrg’s team of over 250 researchers refreshes every data point at minimum every 90 days – ensuring customers reach the right buyers with the right message at the right time. For more information, visit www.discoverorg.com.
Founded in 2007, RainKing delivers technology sales intelligence on over 1 million decision makers and over 60,000 companies globally. RainKing’s customizable platform enables customers to quickly identify and rank likely buyers and ensures they are targeting the most relevant decision makers at every company. Additionally, RainKing’s researchers employ a multi-faceted approach to surface actionable technology investment signals, including timely insight on a company’s technology-related pain points, spending initiatives, and contract opportunities, for thousands of companies each day. By delivering quality sales intelligence and best-in-class service, RainKing empowers sales and marketing teams to be more targeted, productive, and successful. RainKing’s solution is offered through a SaaS based application that integrates seamlessly with leading CRM and marketing automation platforms. For more information, visit www.rainkingonline.com.
About TA Associates
TA Associates is one of the largest and most experienced global growth private equity firms. Focused on five target industries – technology, healthcare, financial services, consumer and business services – TA invests in profitable, growing companies with opportunities for sustained growth, and has invested in nearly 500 companies around the world. Comfortable as either a majority or minority investor, TA employs a long-term investing approach, utilizing its strategic resources to help management teams build lasting value in growth companies. TA has raised $24 billion in capital and is investing out of current funds of $7.25 billion. The firm’s more than 85 investment professionals are based in Boston, Menlo Park, London, Mumbai and Hong Kong. More information about TA Associates can be found at www.ta.com.