DiscoverOrg today announced the roll-out of its Marketo Connector at Marketo’s User Summit in San Francisco.
“We continue to build tools around our data that allow our customers to have the most up to date and accurate information on their prospects in the systems they use every day. Our integrations with Marketo, salesforce.com, Microsoft Dynamics, and SugarCRM prove our commitment to building the world’s most integrated data platform” said Henry Schuck DiscoverOrg’s Vice President of Client Services.
It is an exciting time for marketing automation tools and smart marketers recognize that the strength of the revenue cycles they create rely on data and DiscoverOrg’s platform is providing the data that drives marketing and sales teams at hundreds of technology companies.
“We worked with the team at The Pedowitz Group to build the framework for the Marketo Integration around Marketo’s SOAP API. The functionality allows a user to segment a list down to very specific contacts and with a click of the button move that data directly into their Marketo Instance,” said Dan Kloke, DiscoverOrg’s Director of Information Technology.
“By coupling our Paste ‘N Go feature with our Marketo Integration users are able to upload in incomplete prospect data, append relevant information to that like direct phone, exact title, manager’s name, physical address, and deep intelligence instantly in their Marketo instance,” added Kloke.