DiscoverOrg Expands B2B Buyer Intent Data Intelligence Through Bombora Partnership
Enhanced Access to Predictive Intent Data Gives DiscoverOrg Customers Competitive Advantage
Vancouver, Wash. – August 15, 2018 – DiscoverOrg, the world’s leading sales and marketing intelligence solution, today announced it has expanded its partnership with Bombora, the leading provider of B2B intent data, and relaunched its OppAlerts product with Bombora Company Surge™. Built on a native integration, DiscoverOrg OppAlerts was originally launched in 2015 and differentiated DiscoverOrg as the only sales intelligence platform natively delivering digital intent signals.
According to SiriusDecisions, 67% of the buyer’s journey is now done digitally. DiscoverOrg’s OppAlerts tap into Bombora’s data cooperative – which spans more than 4,000 business websites and media publishers and +40 billion unique signals each quarter from millions of prospective buyers – turning them into actionable buying triggers.
Within DiscoverOrg, intent data refers to signals are automatically identified and ranked by Bombora’s Company Surge™ score and then combined with DiscoverOrg’s award-winning firmographic, technographic, and contact data to identify those responsible for related purchases. Armed with these insights, sales and marketing users can engage with the buyers that have the highest propensity to purchase, delivering faster and better quality pipeline.
“The holy grail of the B2B marketing and sales world is to know when customers are actively researching your product or service,” said Henry Schuck, DiscoverOrg CEO. “The DiscoverOrg – Bombora partnership allows our customers to know specifically what their prospects are researching and then which decision-makers to connect with, all in one place.”
“As prospecting efforts have evolved from mass emailing to Account Based Prospecting, there are often concerns from the sales teams that they don’t know what accounts to target – or that by not blasting out emails, we might be missing out on low-hanging fruit. DiscoverOrg’s OppAlerts has helped us identify accounts that we should be targeting in our prospecting efforts,” said Jeff Austin, XMatters Vice President of Sales Operations.
With the latest release of OppAlerts, DiscoverOrg customers can:
- Identify which accounts within DiscoverOrg are researching their solution across the web
- Rank those accounts based on intensity of purchase intent
- Route high-intent prospects to sales for immediate outreach, with the corresponding contact information for the decision-makers most likely to be involved in the purchase
- Sync intent data with Salesforce to show sales reps if their accounts are currently researching certain topics
- Personalize engagement to the best contacts based on topics that accounts are expressing intent with
“We’ve already been relying on Company Surge Data™ from Bombora to deliver significantly warmer leads from emails and ads to our lead qualification reps. Making the data available seamlessly in DiscoverOrg means that our outbound prospecting can be aligned to the same strategy,” noted Mike Ballard, Lenovo Senior Manager of Global Digital Marketing.
“Bombora is the only provider of Company Surge™ data. Combining our insights about which businesses are more actively researching specific products and services with DiscoverOrg’s best-in-class firmographic and contact data brings the most actionable form of Intent data to B2B sales teams,” said Erik Matlick, Bombora Founder and CEO.
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies to accelerate growth. Our award-winning solutions provide a stream of accurate and actionable company, contact, and contextual buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Engagement, and Marketing Automation Tools on the market. Data is gathered and updated through DiscoverOrg’s proprietary combination of technology, tools and integrations, and then verified by an in-house research team – resulting in the highest guaranteed level of accuracy available across B2B sales and marketing data providers.
Bombora is the leading provider of intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in the market for which products. Bombora’s Company Surge™ data reports on changes in consumption on specific product-related topics from within businesses. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers, and monetize their inventory.