March 15th, 2016

Additional technology installation data results in 37% increase in searchable new technologies and 110% increase in unique links between technologies and companies in the DiscoverOrg database.

Vancouver, Wash. – March 15, 2016 – DiscoverOrg, a leader in hand-verified sales intelligence, has announced a partnership today with HG Data, the leader in competitive intelligence on installed technologies. The agreement allows DiscoverOrg to license HG Data’s global dataset of B2B technology installations and create additional search filters for users of its prospecting solution.

DiscoverOrg profiles key contacts within the IT, Finance, Marketing, Engineering and Product Development departments of organizations worldwide. At the core of its constantly-refreshed database is a powerful search engine that allows marketers to create hyper-targeted prospect lists and sales professionals to identify hot opportunities and gain insight into their target accounts. The inclusion of HG Data’s installed-technologies intelligence expands the number of searchable technologies and companies linked to those technologies substantially for DiscoverOrg users.

Highlights of the data merge include:

  • 37% increase in number of unique technologies available for filter and search
    There are nearly 4000 net new technologies in the DiscoverOrg database as a result of this data merge.
  • 110% increase in unique links between searchable technologies and companies
    There are 770,000 new connections between companies profiled and available technologies, potentially increasing the search results for any given technology tag.

With this additional sales intelligence comes an improved ability for DiscoverOrg users to rapidly assess opportunities and engage in more accurately targeted outreach, effectively implementing competitive displacement and technology integration sales campaigns.

“HG Data is overjoyed to be partnering with our long-term friends at DiscoverOrg. If there were a ‘magic quadrant’ of B2B data vendors, it would be indisputable that DiscoverOrg would be in the upper-right-most leadership position with no alternative anywhere close to them,” commented Mark Godley, CRO of HG Data. “Their recent design update, expansion to new databases, updated Chrome Extension and inclusion of HG Data’s installed technology database is a clear signal that they are the go-to tool for any progressive sales and marketing leader in the technology space.”

Leveraging the re-design of its platform to quickly integrate new capabilities, DiscoverOrg has been accelerating the pace at which it improves its offerings.

“DiscoverOrg is in a lucky place where we’re growing, unlike a lot of other companies in the space, and as a result we’re going to be continually investing in things that make the platform more dynamic, more complete, and ultimately better for our customers. Partnering with HG Data – the best in class solution for technology install base data – was an obvious choice for us,” says DiscoverOrg CEO, Henry Schuck.

For more information about the features of the DiscoverOrg Sales Intelligence solution, please visit their Platform Features page or attend the company’s weekly product demo.

About DiscoverOrg
DiscoverOrg is the leading marketing and sales intelligence tool used by the top technology vendors, staffing companies and consultants targeting IT, Finance, Marketing, Engineering, and Product Development departments of Fortune-­ranked, Mid­Market, and SMB companies in North America and Europe. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the org charts, including verified email addresses, direct-dial phone numbers, reporting structure, new projects & initiatives, and technology installed base. Each of the decision makers in the DiscoverOrg database are updated and refreshed by the company’s team of in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message. For more information, please visit

About HG Data
HG Data is the global leader in competitive intelligence for installed technologies. The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve an unfair advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes billions of unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate census of B2B technology installations in use at companies globally. Indexed resources include content such as social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, job postings, and multiple other sources. Founded in 2010, the company is based in Santa Barbara, CA. Learn more at