DiscoverOrg for Salesforce 3.0 Launches on’s AppExchange, World’s Leading Business App Marketplace, at Dreamforce 2013

Dreamforce, world’s largest vendor technology event, invites attendees to connect with customers, partners and employees in entirely new ways with social and mobile cloud technologies

SAN FRANCISCO, Calif., November 18, 2013  DiscoverOrg, a provider of technology sales and marketing intelligence tools used by top IT vendors, today announced it has launched DiscoverOrg for Salesforce 3.0 on’s AppExchange. The app empowers IT vendors to understand who key IT decision makers are, what they are working on and how to get in touch with them immediately.

DiscoverOrg for Salesforce 3.0 provides a fast, native connection to Salesforce, so customers can instantly transfer any record as a lead or contact into the platform. While the connector transfers data, it simultaneously searches for and eliminates any duplicate records in both leads and contacts. It is also fully configurable for Salesforce administrators and automatically refreshes contact information that is being updated constantly by DiscoverOrg’s 80-plus researchers.

The announcement was made today at’s Dreamforce 2013. DiscoverOrg will be in booth N2212 in the Cloud Expo.

Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, DiscoverOrg for Salesforce 3.0 is immediately available for test drive and deployment through the AppExchange at

As Salesforce is such a widely used tool for corporate sales teams, our customers who use it demand a connection that allows a seamless flow of fresh, updated and accurate contact data from DiscoverOrg directly inside their Salesforce environment,” said Henry Schuck, co-founder and chief revenue officer for DiscoverOrg. “Over the last two years, we have invested heavily in our DiscoverOrg for Salesforce application as we recognize that Salesforce is where many of our customers are and where we need to be.Sales reps are now even more empowered by the improved functionality to identify key decision makers, book appointments, fill their pipelines and close deals faster.”

“The future of enterprise apps is social, mobile and connected,” said Leyla Seka, vice president, AppExchange and Partner Operations for “Partners such as DiscoverOrg are leveraging the power of the Salesforce Platform to give companies the tools they need to create deeper connections with customers and accelerate their transformation into customer-driven companies.”

“Having such a tight connection to Salesforce through its native app is one of the key differentiators that drew us to choose DiscoverOrg in the first place,” said Mike Sorgenfrei, director, Business Development for WatchDox. “It provides us with a seamless, efficient and intuitive Salesforce integration, freeing up our sales reps to concentrate on what they do best.”

Key features of DiscoverOrg for Salesforce 3.0 include:

  • Faster page loads
  • Visibility of the leads or contacts in the DiscoverOrg IT Org Charts
  • An improved look and feel
  • A configurable function that lets users decide if they want to overwrite data in Salesforce or simply fill in blank fields
  • An email summary of records that are updated daily through DiscoverOrg’s auto-update function
  • A “tag and append” feature that lets users tag records with a unique DiscoverOrg ID to ensure they are automatically updated with the most accurate, current data from DiscoverOrg

Register now for our free webinar and product tour of DiscoverOrg for Salesforce 3.0, on Thursday, Dec. 5 from 10 a.m.-11 a.m. PT

Dreamforce 2013 is the world’s largest vendor technology conference, and expects more than 120,000 people to register to attend this year’s 11th annual conference and experience the power of social and mobile cloud computing and connect with their customers in a whole new way. With more than 1,100 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sheryl Sandberg, COO of Facebook; Marissa Mayer, president and CEO of Yahoo!; and Deepak Chopra, founder of The Chopra Foundation. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof.

Additional Information

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About the AppExchange

The Salesforce AppExchange is the world’s leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs, it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through’s AppExchange.

Salesforce, AppExchange and others are among the trademarks of, inc.

About DiscoverOrg

DiscoverOrg is the leading sales and marketing intelligence tool used by the top IT vendors, staffing companies and consultants targeting IT departments of Fortune-ranked, mid-market and SMB companies in North America. Offering a constantly refreshed database, DiscoverOrg specializes in mapping out the IT Org Charts of 16,000 companies, complete with verified email addresses, direct-dial phone numbers, reporting structure, IT project updates and technology installed base. Each of the more than 260,000 IT decision makers in the DiscoverOrg database is updated and refreshed by the company’s team of more than 80 in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message. For more information, please visit