DiscoverOrg Joins the Terminus Cloud for Account-Based Marketing
Leading sales and marketing intelligence solution enables marketers to identify and expand into target accounts
Vancouver, Wash. – September 22, 2016 – DiscoverOrg, the world’s most accurate sales and marketing intelligence solution, has joined the Cloud for Account-Based Marketing (ABM) program founded by Terminus.
DiscoverOrg’s award-winning platform is used by over 2,000 customers globally to find accurate, in-depth, and actionable intelligence to find, connect with, and sell and market to target accounts more effectively – making it the perfect complement to an effective ABM strategy. Deep integrations with CRM, marketing automation, and sales development tools ensure that customers have fresh, cleansed,and enriched data in their systems at all times.
The Terminus Cloud for ABM, an invite-only partner program designed to provide marketers with a selection of web-based tools that support the execution of account-based marketing strategies at scale, has more than 35 vendors signed-on to the initiative. Each software tool connects with Salesforce to share data and are grouped into at least one of the five categories of an ABM technology stack:
- Identify – tools for identifying potential accounts
- Expand – tools for expanding reach within accounts
- Engage – tools for engaging with accounts
- Advocate – tools to help individuals within accounts become product champions
- Measure – analytics tools that help marketers understand attribution and engagement from those accounts
DiscoverOrg’s solutions fit into 2 of the 5 ABM categories, Identify and Expand.
“Accurate data is the foundation of any effective sales and marketing strategy, and DiscoverOrg offers the most accurate data in the industry,” said Henry Schuck, CEO of DiscoverOrg. “As marketers embrace the ABM movement, deep data on target accounts will be a prerequisite for success as it enables highly targeted and personalized messaging to the right person at the right account and the right time.”
“Account-based marketing has emerged as a transformative strategy for B2B marketers, yet there is a lack of clarity on how to build an integrated ABM technology solution. The Terminus Cloud for ABM provides marketers a roadmap to developing a comprehensive solution, and DiscoverOrg offers significant value for marketers trying to identify and prioritize target accounts and build deep intelligence on those accounts,” says Sangram Vajre, CMO & co-founder of Terminus.
For more information, please visit www.discoverorg.com.
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,000 companies to accelerate growth. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Development, and Marketing Automation Tools in the market. Over 150 in-house researchers refresh every data point at minimum every 90 days – ensuring customers reach the right buyers with the right message at the right time.