In newly created executive role, Bullard to focus on global growth acceleration
Vancouver, Wash. – June 21, 2016 – DiscoverOrg (www.discoverorg.com), the leading marketing and sales intelligence solution, has appointed Katie Bullard as the company’s Chief Marketing Officer to oversee the company’s global marketing functions.
Bullard brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. Previously, Bullard served as vice president of marketing, corporate development, and product management at Mitratech, where her leadership in those functions contributed to a tripling of the company’s size in less than 4 years, three successful acquisitions, global market expansion into Europe, and a successful sale of the business from Vista Equity Partners to TA Associates. Before joining Mitratech, Bullard led the marketing organization at Accruent and the corporate strategy and customer insights function at Hoover’s, another marketing and sales intelligence solution.
“Katie is the perfect choice for the Chief Marketing Officer role at DiscoverOrg. She has deep experience leading marketing for fast-growing private equity backed technology companies, and she has held leadership roles at data services companies like Hoover’s. We are excited about the impact she will make at DiscoverOrg” said Henry Schuck, CEO of DiscoverOrg.
“We are at a pivotal moment in the sales & marketing industry where the power of deep, accurate data to completely transform the way sales, marketing, and staffing departments operate is being fully recognized, and I am thrilled to be a part of a fast-growing, passionate organization with the leading product in this industry,” Bullard noted.
For more information about DiscoverOrg, please visit www.discoverorg.com.
DiscoverOrg is the leading marketing and sales intelligence tool used by the top technology vendors, staffing companies and consultants targeting IT, Finance, Marketing, Engineering, Technology and Product Development departments of Fortune-ranked, MidMarket and SMB companies in North America and Europe. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the org charts, including verified email addresses, direct-dial phone numbers, reporting structure, new projects & initiatives and technology installed base. Each of the decision makers in the DiscoverOrg database are updated and refreshed by the company’s team of in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message. For more information, please visit www.discoverorg.com.