DiscoverOrg Releases New Account-Based Marketing Toolkit
New DealPredict feature enables customers to predictively rank target accounts and contacts and execute an Account-Based Marketing strategy at scale
Vancouver, Wash. – Sept 29, 2016 – DiscoverOrg, the world’s leading sales and marketing intelligence solution, announced today the release of an account-based marketing toolkit for marketing and sales teams centered on its new DealPredict feature.
DealPredict enables customers to develop highly customized predictive account and contact rankings based on each customer’s personalized target customer criteria; it ranks both companies and contacts within that company on a 0-5 scale. Sales and marketing professionals can prioritize prospecting efforts at-a-glance based on demographics, firmographics, and buyer signals.
What sets DealPredict apart from most other ranking models is its actionability. The model integrates directly with DiscoverOrg’s OppAlerts and Triggers features, which means that not only are companies and contacts ranked on their general profile fit, but also on their likelihood to purchase in the immediate future based on online research activity, planned projects, personnel changes, and other buying triggers. Customers can then use the award-winning DiscoverOrg platform to find verified direct dial phone numbers and email addresses for the right contacts at the target companies most likely to purchase.
“Our mission is to enable transformative growth for our customers – growth built on a data-powered sales and marketing strategy,” said Henry Schuck, CEO of DiscoverOrg. “DealPredict and OppAlerts together are designed to provide the accurate and actionable intelligence necessary for a well-developed account-based marketing and sales strategy.”
“As it becomes harder for salespeople to reach their buyers, top-performing sales teams have to ensure their outreach is as relevant and timely as possible,” noted David Hershenson, Senior Analyst at leading sales and marketing advisory firm TOPO. “When we asked sales leaders to highlight their top challenges over the last twelve months, the two most often discussed topics were improving connect and conversion rates. As more world-class teams develop ways to address these challenges, we are firm believers in pairing sales’ capabilities with technology like DealPredict to ensure delivering relevant messaging as trigger events occur.”
In addition to the new ABM product enhancements, DiscoverOrg has released a step-by-step playbook for developing and implementing a successful ABM strategy at scale.
DiscoverOrg delivers the world’s most accurate, integrated, and actionable intelligence to sales, marketing, and staffing professionals, enabling them to have the strategic conversations that lead to more pipeline, more wins, and faster growth. For more information, please visit www.discoverorg.com.
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,000 of the world’s fastest growing companies to accelerate growth. The company itself has been named an Inc. 5000 fastest-growing company six times. DiscoverOrg’s award-winning solutions provide a constant stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM and Marketing Automation Tools in the market. DiscoverOrg’s team of 200 researchers refreshes every data point at minimum every 90 days – ensuring customers reach the right buyers with the right message at the right time.