DiscoverOrg Triples Triggers

Real-time triggers help qualify ready buyers

VANCOUVER, Wash. — July 7, 2011 — DiscoverOrg’s in-house team of research analysts has been hard at work conducting interviews with technology buyers and decision makers at Fortune Ranked, MidMarket and Higher Education Accounts.

During their interviews the analysts are trained to engage in a dialogue with the technology executive about projects that they are working on and upcoming projects. DiscoverOrg has long been the leader in providing this stream of projects to its customers but since Jan. 1, 2011, it has tripled the number of Triggers it presents to customers on a weekly basis.

“Our customers are excited about our Triggers. It gives them actionable intelligence which allows them to engage in a meaningful and pertinent conversation with their potential clients,” explains Henry Schuck Senior Vice President of Sales and General Counsel at DiscoverOrg.

Triggers are designed to allow DiscoverOrg clients to get the right message to the right person at the right time. Learn more about Trigger Events.


About DiscoverOrg

DiscoverOrg is the leading sales and marketing intelligence tool used by the top technology vendors, staffing companies and consultants targeting IT, Finance and Marketing departments of Fortune-­ranked, Mid­Market, and SMB companies in North America and Europe. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the org charts, including verified email addresses, direct-dial phone numbers, reporting structure, new projects & initiatives, and technology installed base. Each of the decision makers in the DiscoverOrg database are updated and refreshed by the company’s team of in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message. For more information, please visit

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