Growth at DiscoverOrg Boosts the B2B Sales Landscape in 2015
DiscoverOrg becomes global data intelligence solution
Vancouver, Wash. – Jan. 5, 2016 – During 2015, DiscoverOrg emerged as the first global marketing and sales intelligence solution—boosting world-wide economic opportunities for its customers.
DiscoverOrg’s software helps companies locate, cultivate and connect with prospects in IT, finance, and marketing at www.discoverorg.com.
The company increased both customers and data, due partly to a major milestone and full-circle event: DiscoverOrg acquired rival iProfile. Co-founders Henry Schuck and Kirk Brown started DiscoverOrg in 2007 after working at iProfile in the early 2000s. Soon, their former employer became a competitor, and then later an acquisition. Through this merger, DiscoverOrg datasets now include expanded global coverage in international markets: Europe, the Middle East, Africa, Asia, and Latin America.
Since the start of 2015, customer accounts increased 50 percent and platform users increased 17 percent. Amidst more data and customer accounts, DiscoverOrg focused on strategic hires, its physical presence, and greater data insight for customers:
The People: In 2015, DiscoverOrg hired 93 new employees, increasing 85 percent in only one year. Since 2007, the company has grown from three employees to 203. Since data accuracy is a top focus, a large number of new employees are joining the research team.
Among the new hires are top talents: David Sill, Senior VP of Customer Success; and John Gardiner, Chief Financial Officer. Also at the helm of DiscoverOrg are new members of the Board of Directors who have extensive experience growing data and technology companies.
The Place: During 2015, DiscoverOrg relocated to downtown Vancouver, Wash., at 805 Broadway, and recently installed a branded building sign visible from I-5. With access to 27,000 square feet, the company’s new location allows room to hire more employees from Washington and Oregon. The company also opened offices in Gaithersburg, Md., and Philadelphia, Pa. this year.
The Product: With the acquisition of iProfile, DiscoverOrg has more data than ever before and expanded global coverage. The platform’s database has grown more than 50 percent within 2015, including IT datasets, marketing datasets and finance datasets; the marketing dataset and EU dataset have each grown roughly 85 percent. To maintain data accuracy, the company invested in scaling its in-house research team, who manually verify datasets, organizational charts and contact information. The company also launched OppAlerts, which predicts customer purchase intent based on known spikes in online content consumption.
The Position: DiscoverOrg was recently recognized as one of the fastest-growing companies in the U.S. and the region, according to Inc. 5000, Deloitte’s Technology Fast 500, Puget Sound Business Journal and Portland Business Journal. Also this year, CEO Henry Schuck was a finalist for the EY Entrepreneur of the Year Award and the recipient of Oregon Entrepreneur Network’s 2015 Growth Stage Award.
In 2016, more platform perks, datasets and integrations are in development, including: a new, responsive platform design; a new product development dataset; an updated Google Chrome Extension; and an updated, “Lightening Ready” Salesforce Native App. DiscoverOrg predicts continued growth and more B2B sales success for its burgeoning customer base. For more information, read DiscoverOrg in 2015.
DiscoverOrg is the leading sales and marketing intelligence tool used by the top technology vendors, staffing companies and consultants targeting IT, Finance and Marketing departments of Fortune-ranked, MidMarket, and SMB companies in North America and Europe. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the org charts, including verified email addresses, direct-dial phone numbers, reporting structure, new projects & initiatives, and technology installed base. Each of the decision makers in the DiscoverOrg database are updated and refreshed by the company’s team of in-house researchers at least once every 60 days, enabling customers to reach the right person at the right company with the right message. For more information, please visit www.discoverorg.com.