netFactor and DiscoverOrg Team Up to Turn Anonymous Website Visitors Into Qualified Sales Leads

Two leading providers in web intelligence technologies are partnering to offer customers real-time lead insights to quickly close enterprise IT sales deals at Fortune ranked and Mid Market companies

DENVER and VANCOUVER, Wash., December 4, 2012  netFactor, the leading provider of website visitor tracking intelligence, and DiscoverOrg, a two-time INC 500 provider of sales and marketing intelligence tools used by the top IT vendors, are today announcing a strategic partnership to integrate the two companies’ intelligent marketing technologies that helps clients maximize inbound sales leads.

As of today, over 700 DiscoverOrg customers including major technology vendors such as Imperva, InfoBlox, Randstad, Global Employment Solutions, and SNI Technology, can now gain access to netFactor’s VisitorTrack® technology within their DiscoverOrg dashboard. VisitorTrack will allow DiscoverOrg customers, top IT vendors, to be alerted when a relevant sales lead from a Fortune-ranked or mid-market company in the U.S. has come to their site and is interested in their offerings. This offering is paired with DiscoverOrg’s real-time trigger technology that alerts clients when a potential customer from an enterprise corporation is working on a new IT deployment such as new cloud infrastructure or IT security initiatives.

From this integration, users achieve considerable advantages in their B2B lead generation marketing program. With VisitorTrack, personnel are immediately notified of the most active prospects visiting a website – without any registration action. Then, the website visitor’s profile and org-chart data are instantly accessed from DiscoverOrg’s high-quality organizational dataset. These two powerful sales technologies are not found anywhere else and are only available to netFactor and DiscoverOrg clientele.

“netFactor’s VisitorTrack is a unique value-add for our clients, instantaneously transforming their lead list from cold to hot,” said Henry Schuck, co-founder and vice president of sales at DiscoverOrg. “Coupling VisitorTrack with our triggers and our IT Org Charts gives our customers the right information at the right time to swiftly follow-up, qualify and create opportunities with interested buyers.”

“This is a compelling strategic partnership with DiscoverOrg which maximizes every step of the sales lead cycle,” said Christopher Jeffers, CEO of netFactor.

“DiscoverOrg has been a user of VisitorTrack to drive their own lead generation approach. When we met with Henry and their team at’s Dreamforce 2012, we immediately recognized the complimentary power of our technologies and content for B2B lead generation. We are both laser-focused on delivering technology that enables sales and marketing professionals to quickly and efficiently ready a lead into an ongoing revenue relationship.”

For more information about the combined technologies or to become a client, click here.

Company Boilerplate

About netFactor

netFactor Corporation provides a suite of products to drive new levels of sales performance from Internet marketing for the Business-to-Business market. The company’s core VisitorTrack® technology platform integrates web analytics, business intelligence and marketing automation into a powerful SaaS application for lead generation from anonymous visitor tracking – it’s like “Caller ID for Your Website®”. netFactor is privileged to serve customers and resellers across multiple industries including software, telecom, healthcare, technology, financial, professional services, manufacturing and transportation. For more information on netFactor Corporation’s performance-driven products and services for Internet marketing, please visit

About DiscoverOrg

DiscoverOrg is the is the leading sales and marketing intelligence tool used by the top IT vendors, staffing companies, and consultants targeting IT departments of Fortune Ranked, Mid-Market, and SMB companies in North America. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the IT Org Charts of 15,000 companies complete with verified email addresses, direct dial phone numbers, reporting structure, IT project updates and technology install base.

Each of the 225,000+ IT Decision Makers in the DiscoverOrg database are updated and refreshed by the company’s team of 70+ in-researchers at least once every 90 days enabling customers to reach the right person at the right company with the right message. For more information, please visit