Early results show certified DiscoverOrg users set 4 times more meetings, see 30% higher email open rates, and generate 20% more qualified leads for their organizations
VANCOUVER, Wash., May 9, 2018 — DiscoverOrg, the world’s leading marketing and sales intelligence solution, is proud to announce it has expanded DiscoverOrg University to offer hands-on professional certifications for sales, marketing, and recruiting professionals seeking to drive the quickest route to their next growth goal.
The expanded program kicked off in March 2018 with a day-long certification event in San Francisco. It is now available free of charge to all customers through both web-based courses and live, in-person events.
“Our customers are the fastest growing in the world, and they rely on a data-driven approach to sales, marketing and recruiting,” said Henry Schuck, DiscoverOrg CEO. “But growth takes more than just having great data – it requires knowing how to use it, and DiscoverOrg University equips teams to do exactly that.”
DiscoverOrg Certification is designed get customers to push their limits and go beyond generic, outdated, and impersonal outreach. Classes focus on both the art and science of selling, marketing, and sourcing through case studies, interactive role-playing, discussion sessions, and hands-on product training. Specific topics include Account-Based Marketing, cold calling, storytelling, sales and marketing alignment, email marketing, and effectively sourcing passive candidates – all through a foundation of accurate, actionable, and deep B2B data.
Early results demonstrate that proficient DiscoverOrg users set 4 times more meetings, see 30% higher email open rate, and generate 20% more qualified leads for their organizations – leading to faster pipeline and revenue growth. In 2017, ELearning Magazine! and CallidusCloud each recognized DiscoverOrg University as one of the nation’s top training programs.
“I would definitely recommend this certification to our sales and marketing teams. Data accuracy is critical to our sales and marketing programs, and learning how to better embed the data in our daily workflows and systems through DiscoverOrg’s live course was invaluable,” noted Gene Bidewell, Penguin Computing ERP Systems Administrator.
“By attending DiscoverOrg Certification, my team and I were able to get deep into extracting and analyzing the Scoops and OppAlerts needed to help us build better lists for our ABM programs. I would totally recommend anyone get certified to take advantage of the DiscoverOrg platform to its fullest,” said Joseph T. DeMers, Ivalua Senior Manager ABM and Demand Gen.
Three role-based tracks are currently available:
- Sales: Sales professionals learn how to realize higher conversion rates, more demos, more opportunities, and larger deal sizes
- Marketing: Marketing professionals learn how to increase lead volume, improve lead quality, maintain and improve database health, and realize returns from account-based marketing programs
- Recruiting: Recruiting professionals learn how to effectively source and engage passive candidates that fit their ideal candidate profiles
Web-based DiscoverOrg Certification is available on demand through DiscoverOrg University, and live at in-person training events. The certification and testing process take 3 – 5 hours. Applicants earn a certificate and digital badge upon successful completion of the course and exam. For more information, visit discoverorg.com/get-discoverorg-certified.
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies to accelerate growth. The company itself has been named an Inc. 5000 fastest-growing company seven times. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and contextual buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, SDR, and Marketing Automation Tools in the market. Data is gathered and updated through DiscoverOrg’s proprietary combination of technology, tools, and integrations and then verified by an in-house research team – resulting in the highest level of accuracy available across B2B sales and marketing data providers.