Verified contact data, org charts, trigger events help marketing tech providers reach key decision makers and tap into growing opportunities
Vancouver, Wash. – Sept. 23, 2014 – DiscoverOrg, a three-time Inc. 500 honoree and leading provider of IT sales and marketing leads intelligence, announced today the expansion of its database of hand-curated intelligence to include corporate marketing contacts and companies. The new marketing dataset is designed to help technology and marketing vendors reach marketing executives who are increasingly contributing to technology purchasing decisions.
“As marketing departments become bastions of technology, there is a growing need for IT and other complementary vendors to have immediate access to the most accurate, real-time intelligence on marketing executives and their organizations,” said Henry Schuck, co-founder and CEO of DiscoverOrg.
“CMOs and their teams have become central players in selecting technology vendors and solutions,” said Schuck. “They’re taking on larger roles as technology has become critical in helping marketers accelerate revenue growth, develop high-quality leads, enhance customer engagement, and prove return on marketing investment.”
According to Gartner analysts, CMOs will spend more on IT than their companies’ CIOs by 2017. Already, many marketing budgets exceed and are growing faster than IT budgets, Gartner reported.
The DiscoverOrg marketing dataset is available with complete information on more than 15,000 contacts at over 1,000 companies.
In addition to listing contacts, the dataset includes full organizational charts, mapping the entire department and identifying multiple points of entry for vendors, as well as Scoops, providing alerts on new marketing projects and leadership changes that may signal opportunities.
The marketing dataset is designed to satisfy the needs of a wide range of vendors selling into the marketing department, including vendors of CRM, marketing automation and sales enablement solutions; digital and social media companies; advertising and public relations agencies; marketing content providers; event organizers; mobile advertisers; and mobile application developers.
Like other DiscoverOrg datasets, the marketing dataset provides industry-leading accuracy. Personally curated by an in-house research team, it is refreshed constantly through phone interviews, as opposed to webscraping or crowdsourcing.
Also, as with all DiscoverOrg intelligence, information in the marketing dataset is guaranteed to be at least 95 percent accurate, 98 percent of its email addresses and organizational charts are verified, and direct-dial phone numbers are provided for more than 96 percent of contacts. The information is completely refreshed every 90 days.
DiscoverOrg data integrates seamlessly with Salesforce.com – as a native app, SugarCRM®, MSDynamics® CRM, NetSuite®, Marketo® and other popular CRM and sales automation platforms.
The DiscoverOrg solution has received significant third-party endorsement. It recently earned G2 Crowd’s No. 1 customer satisfaction rating, based on customer reviews, and G2 Crowd recognized the company as a leader in the Sales Intelligence category. DiscoverOrg also is a three-time Inc. 500 company and a two-time SIIA CODiE finalist.
Want to learn more?
Register now for a DiscoverOrg webinar tour of the marketing dataset Sept. 25 at 10 a.m. PDT.
DiscoverOrg is the leading marketing and sales intelligence solution used by the top technology vendors, staffing companies and consultants targeting IT and marketing departments of Fortune-ranked, mid-market and SMB companies in North America and the European Union. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the org charts of more than 18,200 companies, complete with verified email addresses, direct-dial phone numbers, reporting structure, project updates and technology installed base. Each of the 388,000-plus decision makers in the DiscoverOrg database is updated and refreshed by the company’s team of 85-plus in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message. For more information, please visit www.discoverorg.com.