Customer data captured from webforms augmented to increase offer targeting and sales effectiveness
VANCOUVER, Wash., April 8, 2014 – DiscoverOrg, a leading provider of information technology sales and marketing intelligence tools used by top IT vendors and a 2014 CODiE award winner, today announced the immediate availability of Marketo Webhooks for DiscoverOrg, a powerful new tool that will give IT companies actionable real-time data on customers and prospects while also shortening sales cycles.
The announcement was made at Marketo’s Marketing Nation Summit, being held April 7-9 at the Moscone Center in San Francisco. DiscoverOrg will demonstrate how Marketo Webhooks for DiscoverOrg can help you drive more sales at booth #132 at Marketo Nation Summit. Attendees will be eligible for an introductory offer of 50 percent off the list price for the new Webhooks product until April 30.
DiscoverOrg and Marketo joint customers can activate a Webhook from within their Marketo environment. When a customer or prospect fills out a webform, Marketo pings the DiscoverOrg database for any missing information. The new data is captured and sent back to Marketo where it is automatically appended to the existing contact or lead information in the customer’s account.
This gives customers instant access to valuable lead-level information from within the contact, including job title, information technology responsibilities, address, phone number, social media and more. They can set up alerts to let them know when a record has been appended in Marketo.
Marketo Webhooks for DiscoverOrg is the most comprehensive product of its kind available on the market, with mapping to 20 contact fields; categories exclusive to DiscoverOrg include information technology installed base, employee growth, revenue growth, and Twitter and LinkedIn account information.
A Sales Power Tool
“This puts a powerful new sales tool in the hands of our customers,” said Henry Schuck, co-founder and CEO of DiscoverOrg. “With the high quality of our continually refreshed database – 98 percent including email addresses and 95 percent having direct dial numbers – combined with our rich, actionable sales intelligence, customers will gain an immediate competitive edge by having this information available in real time via Marketo.”
See how Marketo Webhooks for DiscoverOrg can help you shorten sales cycles and drive more sales. Get a personalized product demo before April 30 and save 50%.
Other benefits of Marketo Webhooks for DiscoverOrg include:
- The ability to better target and fine-tune information technology offers and messaging to customers and prospects based on real-time data.
- Standard webforms of 4-6 fields are ideal for lead generation, but don’t provide enough detail for nurturing leads. Appending the captured data using Marketo Webhooks for DiscoverOrg lets you both drive leads and nurture them to close faster, reducing the cost per lead and cost per sale.
- The ability to quickly access and act upon real-time intelligence, dramatically shortening sales cycles since this level of information AutoMagically appended to the record could take months or even year to gather from the prospect.
- The data value change feature continuously refreshes the data throughout the lead/contact lifecycle.
Learn how Marketo Webhooks for DiscoverOrg can help you shorten sales cycles and drive more sales. Get a personalized product demo before April 30 and save 50%.
DiscoverOrg is the leading marketing and sales intelligence tool used by the top IT vendors, staffing companies and consultants targeting IT departments of Fortune-ranked, Mid-Market and SMB companies in North America. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the IT org charts of more than 15,500 companies complete with verified email addresses, direct-dial phone numbers, reporting structure, IT project updates and technology installed base. Each of the more than 330,000 IT decision makers in the DiscoverOrg database is updated and refreshed by the company’s team of 85+ in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message. For more information, please visit DiscoverOrg.com.
Marketo provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth. Marketo’s applications are known for their breakthrough ease-of-use and are complemented by the Marketing Nation™, a thriving network of more than 200 LaunchPoint™ ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA, USA with offices in Europe, Australia, and Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.