WatchDox Sees a 300% Increase in Outbound Sales with DiscoverOrg

Powerful combination of high-quality datasets, IT Org Charts and Salesforce.com integration make the difference.

VANCOUVER, Wash., October 8, 2013WatchDox, a provider of secure mobile productivity and collaboration solutions to large organizations including the Fortune 500, found that even with the use of numerous IT intelligence service providers it still didn’t have enough accurate and useful information available for its sales team. Part of the problem, the sales team found, was inadequate integration with its Salesforce.com CRM system.

For help with this critical business issue, WatchDox turned to DiscoverOrg, a three-time Inc. 500 recipient and provider of technology sales and marketing intelligence tools used by the top IT vendors in the country. Through the use of DiscoverOrg’s Enterprise, Mid-Market and SMB datasets, all with native Salesforce.com integration, WatchDox has seen a 300% increase in outbound sales during 2013.

WatchDox also benefitted from the high degree of data quality offered by DiscoverOrg, with 98% of contacts having email addresses and 93% with direct-dial numbers, and the entire database refreshed every 90 days. In addition, DiscoverOrg’s IT Org Charts gave reps a bird’s eye view into the decision-making and reporting structure of IT departments at customer and prospect accounts.

In particular, the powerful Salesforce.com connector is what really set DiscoverOrg apart from the competition, according to Mike Sorgenfrei, Director of Business Development for WatchDox. With one click of a button, WatchDox was able to seamlessly transfer any record as a lead or contact into Salesforce.com. While the connector transferred data, it would simultaneously search for and eliminate any duplicate records in both leads and contacts.

DiscoverOrg’s Paste ‘n Go feature also gave WatchDox reps the ability to paste in a lead’s email, which when matched in DiscoverOrg’s database would append the record with the person’s name, direct phone number and responsibilities, as well as the firm’s IT org chart and reporting structure.

“With DiscoverOrg as our primary IT data intelligence provider, we now have a seamless, efficient and intuitive Salesforce.com integration system,” Sorgenfrei said. “We also have significantly more direct-dial numbers and accurate IT org charts with more contacts for my team to go after. No one else offered us a complete package with all these features and benefits.”

“More leading IT providers like WatchDox are discovering the unmatched quality and breadth of our datasets, and the power of data tools like our IT Org Charts,” said Henry Schuck, Co-Founder and Chief Revenue Officer of DiscoverOrg. “Every day our solutions deliver real business value and measurable gains in productivity, efficiency and topline results.”

Company Boilerplate

About WatchDox

WatchDox makes business more mobile and collaborative, while reducing the risk, complexity and cost of sharing information across and beyond the enterprise. Available as SaaS or on premise, WatchDox’ unique data-centric security enables organizations to control synced and shared files wherever they go: on any tablet, smartphone, or PC, even those beyond the IT department’s control. On mobile devices, WatchDox enables users to edit, annotate and collaborate with their files in one seamless, secure app. Top-10 global financial institutions, governments, and over 100 of the Fortune 1000 depend on WatchDox to protect their business-critical information.

About DiscoverOrg

DiscoverOrg is the leading sales and marketing intelligence tool used by the top IT vendors, staffing companies and consultants targeting IT departments of Fortune-ranked, Mid-Market and SMB companies in North America. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the IT org charts of 15,000 companies complete with verified email addresses, direct-dial phone numbers, reporting structure, IT project updates and technology installed base. Each of the 250,000+ IT decision makers in the DiscoverOrg database are updated and refreshed by the company’s team of 80+ in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message at the right time. For more information, please visit DiscoverOrg.com.