DiscoverOrg is pleased to announce that it has acquired RainKing Software. This acquisition further solidifies the combined organization’s position as the world’s leading B2B sales and marketing data provider – delivering the most accurate intelligence to 4,000 sales & marketing teams that use the platforms every day to accelerate pipeline and drive revenue growth.

Our Vision

“The path to rapid revenue growth is paved with highly accurate, actionable, and predictive sales and marketing data, and the combination of RainKing and DiscoverOrg means that our combined customer base has access to an extraordinary portfolio of data, contextual buying insights, and predictive intelligence.

We are building a company that is to sales and marketing intelligence what Salesforce is to CRM.”

Henry Schuck, DiscoverOrg CEO



What is the vision for the combined organization?

Our customer mission is to accelerate our customer’s pipeline and revenue growth by delivering the best, bar-none, B2B sales and marketing data in the world. By bringing together DiscoverOrg’s and RainKing’s world-class, human-verified intelligence, we are making it even easier for sales and marketing teams to quickly identify their target accounts, predict and prioritize them based on their likelihood to purchase, and directly connect with the right buyers at the right time to close more deals.

As a sales and marketer, it’s easy to get overwhelmed by the sheer amount of technology choices and the pace of change in this industry. The lines between sales intelligence, contact and company data, buyer insights, predictive analytics, email productivity tools, dialers, social engagement, and sales acceleration tools continues to fall as these technologies converge, all while the competition in our space continues to increase.

Competing effectively in this rapidly evolving market requires us to scale the business, grow our database faster, and invest even more in new technologies. Combining RainKing and DiscoverOrg allows us to achieve these goals faster than either of us could have done independently. The end result is that we are able to provide an even more comprehensive and compelling solution to current customers of both companies, with a superior superset of data and better technology than ever before.

Are any products being sunset and will customers have to migrate?
No and no. Support and service for all products will continue uninterrupted. No migration to either product is required.
What are the benefits to customers?

Customers will benefit from:

  • More data collected and validated by a larger research team, including deeper coverage of European IT contacts through RainKing and broader coverage of non-IT lines of business such as sales, marketing, and human resources through DiscoverOrg.
  • Significantly increased investment in product innovation focused on making it even easier for you to use our data in your day-to-day sales and marketing workflows. Our roadmap is focused on accelerated data collection, deeper predictive analytics, enhanced account-based marketing capabilities, and seamless data optimization and enrichment in CRM, marketing automation, and sales engagement tools.
  • A materially larger team that is dedicated to customer onboarding, training, and long-term sales and marketing success.
What is the product plan?
Starting immediately, new data will be brought into both platforms, and both sets of customers will see increases in the size of their database. Over the next year, DiscoverOrg will bring together the best features of each platform to maximize the value customers realize while continuing to innovate and launch wholly new features as well.
Who do I contact if I have questions?
For existing DiscoverOrg customers, contact your customer success manager, or call the DiscoverOrg hotline at 917-283-9770 or email [email protected].

For existing RainKing customers, contact customer service at 866-592-7122 or email [email protected].

© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved