Research & Reports
2019 Purchasing Power Survey
In this new report, strong evidence suggests that competition among U.S.-based companies will increase dramatically throughout the coming year. Learn how this will affect marketing and tech spending - and how you can take advantage of the shift to stay ahead of your competitors.
Case Study: Gameffective
Gameffective needed a more efficient and reliable data solution that could help it eliminate time wasted on account research and improve the quality of its lead generation as part of a move to an outbound marketing strategy.
Case Study: Corporate Governance Partners
Corporate Governance Partners wanted a data solution that could allow it to search and filter its ideal prospects by specific niche technology stacks owned and needed this granular and reliable data to power its lead generation and sales efforts within a specific market.
Case Study: Databank IMX
DataBank IMX needed an efficient solution to consolidate multiple databases each littered with duplicate records, missing information, and outdated data.
Delivering The Goods: The Path to Improving MQL-to-Opp Rate by 10X+
Despite offering a winning product, Mendix found itself struggling to deliver high-quality leads to its sales team and close new deals in a reasonable amount of time. With a protracted MQL-to-Opp conversion rate, Mendix knew they had to do something to either improve the quality of the leads being passed to sales, or increase efficiencies throughout the process, or both.
Mendix: Case Study
DiscoverOrg was able to help Mendix improve their MQL-to-Opportunity rate by 14x, boosting it from barely 2% to well over 28%. This has allowed Mendix to not only win more deals, but to shorten its sales cycles and win more often.
Case Study: New Horizons Des Moines
New Horizons Des Moines needed an efficient way to boost its research and prospecting power in order to grow demand within existing accounts and boost pipeline with net new accounts.
Case Study: Nehemiah Security
Nehemiah Security needed more reliable and accurate data to power its highly granular persona-based marketing campaigns, and improve the efficiency of its lead generation and qualification to boost its MQL-to-Opportunity rate.
DiscoverOrg + ZoomInfo: 2 Former Competitors Push Forward Together
Following DiscoverOrg’s acquisition of ZoomInfo, our host and DiscoverOrg President Katie Bullard asks: How do two fierce competitors come together? Here to discuss it is Hila Nir, who is now CMO of both organizations.
How to Build a 360 Degree View of Your Target Accounts
Do you feel like you have good visibility into the current status of your target accounts? Can you easily pinpoint which accounts and contacts sales should call next or which target accounts are not engaged and need to be added to a marketing campaign?