Gameffective needed a more efficient and reliable data solution that could help it eliminate time wasted on account research and improve the quality of its lead generation as part of a move to an outbound marketing strategy.

The Customer

Gameffective, is the employee performance enablement and engagement platform that puts employees at the center of business success, supercharges employee performance and learning through personalized training, real-time performance feedback and gamification. The platform easily integrates with existing enterprise applications to deliver a deep and effective impact. Gameffective has been recognized with awards from ​Gartner​, Smart Selling Tools and G2 Crowd.

The Challenge

Gameffective is one of the hottest training and eLearning startups in the world, delivering an innovate and productivity-boosting platform that slashes the time it takes for employees to get up to speed.

But when it came to the speed of its own prospecting efforts, Gameffective was bogged down with too much homework. Its outbound lead generation was delivering quantity at the serious expense of quality, so Gameffective’s talented team was wasting valuable productive time manually researching, verifying, and disqualifying leads. At the same time, its inbound pay-per-click (PPC) programs were already maxing out their budget and their effectiveness.

With a game-changing enterprise product and looking for a data solution that could keep up, Gameffective turned to DiscoverOrg.

The Solution

Gameffective needed a powerful, accurate, and easy-to-use data solution that could quickly filter out the noise from its lead generation efforts and cut right to the heart of identifying its target prospects, saving mountains of time and energy. It got that and more with DiscoverOrg.

“Our lead generation had been mostly inbound-focused with PPC, so there was hardly any way to guarantee the quality of a lead,” says Eddie Baron, Head of Global Account Development at Gameffective. “The quality of the data has enabled us to execute on a highly successful outbound sales motion.”

That organizational transformation is courtesy of DiscoverOrg, who delivered its HR , Sales, & Operations Datasets, in addition to OppAlerts, Salesforce Integration, and HubSpot Webhook, giving Gameffective access to the most reliable, accurate, and detailed prospecting data in existence, manually verified and updated by DiscoverOrg’s team. With detailed org charts that map out stakeholding spheres within prospect accounts, push-button searches that allow Gameffective to filter their results by hundreds of different parameters like technology owned, known buying initiatives, and specific officer titles, and Salesforce integration that automatically augments their instances with the latest data, DiscoverOrg has slashed Baron’s sales team’s account research time by 50%, and has boosted annual prospecting productivity by 17%.

“DiscoverOrg gives us high-quality leads, and it makes it utterly simple to search, find, and target them,” Baron says. And because of the ultra-granularity of DiscoverOrg’s search filters, Gameffective has expanded its outreach, targeting new personas and channels it had been unable to identify previously. “We’ve added 4,500 accounts to our total addressable market and opened a whole new channel,” he says.

Gameffective’s live events have enjoyed a huge boost in effectiveness and ROI thanks to the accuracy of DiscoverOrg’s data, as well. “Now we can invite the right people, the people who are far more relevant, far more interested, and far more likely to convert,” says Baron. And when it comes to post-event follow-up, all those valuable event leads are then checked against DiscoverOrg automatically and uploaded into Salesforce.

Today, Gameffective has completely fine-tuned its outbound lead generation, targeting only its ideal prospects and converting at a higher rate than ever. And Baron’s team is free to work on projects that support the company’s long-term mission.

“I’ve used DiscoverOrg at every company I’ve worked at,” he says. “And I’ll make sure it’s at every company I ever go to.”

That’s putting you in control so you can play to win. That’s DiscoverOrg.