GES: Case Study
Closes First Deal in Less than 30 days With DiscoverOrg’s Lead Generation System
Client: Global Employment Solutions
Location: Chicago, IL
Industry: IT, Temporary and Permanent Staffing
Global Employment Solutions was expanding its business into new territories. It needed to increase the productivity and efficiency of its newer sales reps in these territories to succeed with its expansion.
- DiscoverOrg Mid-Market Dataset
- DiscoverOrg IT Org Charts
- Closed first sales opportunity within 30 days of access of Mid-Market dataset
- Built pipeline of new sales opportunities within those first 30 days
“Within 30 days we had our first closed opportunity attributable to DiscoverOrg,”
– Miguel Boland is Vice President for IT Consulting at GES
Global Employment Solutions, www.gesnetwork.com (GES) is a leading provider of professional and commercial staffing services. Within its Information Technology division, the company services the needs of enterprise and mid-market companies with a wide set of offerings which include Staff Augmentation, HR Outsourcing, Recruitment Process Outsourcing, Retained and Contingent Search, Project Delivery and Management. Its staff in local offices across the country has an average of 10 years of industry experience.
Competitive pricing, coupled with the need for highly qualified talent, and timely delivery has positioned GES as a trusted name in staffing for more than 60 years.
The Challenge – Ramping Up Productivity of New Sales Reps
Global Employment Solutions was expanding its business development into new territories, Atlanta and Washington. It wanted to increase its footprint within existing accounts and establish relationships at new, targeted accounts.
However, the GES sales reps in the new territories needed a powerful IT lead generation system that they could leverage to quickly bring them up to speed with more seasoned reps in the established territories. GES turned to DiscoverOrg.
Global Employment Solutions rolled out the DiscoverOrg Mid-Market dataset for its IT sales reps in its newest territories. The goal was to demonstrate the effectiveness DiscoverOrg’s lead generation system had on boosting the productivity and efficiency of its newest sales reps.
Miguel Boland is Vice President for IT Consulting at GES. He said, “we wanted to be able to show a quick ROI on the DiscoverOrg service in our two newest offices to build a business case for expanding the service across the company.”
Global Employment Solutions now had access to the IT departments of 4,600 companies and over 82,000 contacts. In addition, GES was able to subscribe to a region specific database, allowing them to focus their sales and marketing efforts on their newly expanded territories. The sales reps also got IT Org Charts for all of 4,600 companies profiled within the dataset. The charts gave them an unprecedented birds-eye view of the IT department’s organizational and reporting structure. They could see where every important IT decision maker sat within the department; they also got a granular look at the IT infrastructure and the technologies deployed by the company.
“What we did was go into DiscoverOrg’s dataset and pull up the IT Org Charts for the accounts we already had a presence in and started calling on the IT Business Leaders in different areas to expand our footprint throughout the IT department of that organization,” explains Boland.
Utilizing the DiscoverOrg lead generation system, the GES sales teams in new territories were efficient and productive with DiscoverOrg’s at a much faster rate than anticipated. “DiscoverOrg’s IT sales intelligence and IT Org Chart gave us an inside-look at our targeted accounts and within weeks we were able to expand our footprint in two major Atlanta based enterprises,” explains Boland. All of DiscoverOrg’s datasets boast an incredibly accurate 95% direct dials, more than 98% confirmed emails, and the data is guaranteed to be verified at minimum once every 90 days.
Within weeks of implementing DiscoverOrg’s Mid-Market dataset, the GES sales teams in the new territories had closed their first new opportunity. Within that time, they also built a pipeline of new sales opportunities directly attributed to the DiscoverOrg sales intelligence tool.
Boland said, “Within 30 days we had our first closed opportunity attributable to DiscoverOrg. I was a believer in the service from the beginning, but being able to show direct ROI in such a short period of time made the service a huge hit across the company.” Boland adds, “Now that we’ve shown that DiscoverOrg is a tool that returns its investment so quickly we have been able to build a solid business case to add the Enterprise dataset and increase usage across the company.”
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