Moving the Sales Performance Bell Curve

Experts from Ambition, Gong, and DiscoverOrg teamed up to develop a scalable action plan to improve the middle 70% of performers, once and for all.
May 17, 2018

Breaking Open the Predictive Black Box

Effectively zero’ing in on the target prospects that are most likely to buy from you requires 3 types of data: fit, intent, and opportunity. This report shows the results of a survey of 207 sales and marketing professionals about the “secret sauce” of predictive data.
February 6, 2018

How To Devise A Marketing Plan

Create a complete marketing plan to deliver leads that become opportunities by learning how to Identify the right buyers to drive engagement.
December 8, 2017

The Power of Sales Intelligence: 7 Ways To Fuel Faster Growth

Sales & marketing professionals understand the role that contact data plays in prospecting, but what opportunities are missed by relying on raw data alone?
October 23, 2017

How Marketing and Sales Intelligence is Democratizing Growth and Driving Disruption

Not long ago, large enterprises— with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine.
May 15, 2017

The Marketing Landscape: Where Data and Content Merge

Targeting the "wrong people” is a larger category than most unsuccessful marketers realize, and it’s the reason that data – not just more, but better data – is so crucial.
September 30, 2016

What the #[email protected]%! Has Happened to Email Deliverability?

While many marketers would have you believe that email marketing is moments away from receiving its last rites, data indicates it's still strong despite deliverability issues.
September 22, 2016

Embracing the Purple Squirrel: A Power Move in Recruiting

What is this mysterious creature and how can corporate recruiters & staffing firms use finding and placing these candidates to their advantage?
August 17, 2016

The Playbook for Account-Based Marketing

Our account-based marketing (ABM) playbook will set you up to succeed with this effective strategy.
July 13, 2016