Case Study: Security First
With very specific parameters defining its ideal customer profile, Security First was drowning in a sea of useless contact information about companies it had no interest in targeting. They wanted to streamline their prospecting research activities while also gaining insight. Additionally, Security First wanted to find ways to more equitably divide its territories among its sales reps.
Coit Group: Case study
The Coit Group builds client dream teams, but as it transitioned from inbound referrals to targeting select prospecting accounts, it was having trouble building out its own Account-Based Marketing (ABM) strategy.
ForeScout: Case Study
DiscoverOrg’s sales intelligence greatly increased the effectiveness of ForeScout sales reps by reducing research time and increasing phone time.