Folloze: Case Study
“DiscoverOrg’s data lets us see our accounts from an organizational hierarchy level,” explains Fang-Fang Fei, Account Development Manager at Folloze. “Who are the key decision makers we need to talk to, and where do they sit in the organization? Now, we can map our outreach.”
Coit Group: Case study
The Coit Group builds client dream teams, but as it transitioned from inbound referrals to targeting select prospecting accounts, it was having trouble building out its own Account-Based Marketing (ABM) strategy.