Case Study: Security First
With very specific parameters defining its ideal customer profile, Security First was drowning in a sea of useless contact information about companies it had no interest in targeting. They wanted to streamline their prospecting research activities while also gaining insight. Additionally, Security First wanted to find ways to more equitably divide its territories among its sales reps.
Demandbase: Case Study
“We need to determine all potentially compelling events that give us a reason to engage with stakeholders,” says the Senior Director of Sales Development at Demandbase. “We can do that with DiscoverOrg.”