Research & Reports

The Impact of Data Quality on Email Marketing Success

Salesfolk tests contact data from DiscoverOrg and ZoomInfo to discover what matters most when it comes to email performance: quality or quantity.
October 16, 2017
Research & Reports

30 Ways To Get Inside The Mind of Your Target Buyer

Trust, support, and transparency: that’s what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.
September 12, 2017
Research & Reports

Why Didn't They Buy? A Deep Dive Into Buyer Preferences - And The Implications For Salespeople

Past experiences with salespeople affect buyers a lot - as does the industry and department they work in. DiscoverOrg partnered with sales researcher Steve W. Martin to do a comprehensive study of 230 business decision-makers and got their candid thoughts about how they made their decisions - and why they select the vendors they do.
July 11, 2017

Sales Tech 2017 | Crowd Research Report

To provide deeper insight into the market dynamics for sales technology, Crowd Research Partners conducted an online survey in partnership with the 100,000-member B2B Technology Marketing Community on LinkedIn to reveal the key challenges, solutions, technology choices, and investment priorities of today’s sales organizations.
April 17, 2017

Intelemark Data Comparison Study

Many data providers claim to have the "most accurate" or "most actionable" business intelligence on the market. To test our own accuracy claim, Intelemark organized a true A/B test of DiscoverOrg's data vs an industry leading competitor.
April 12, 2017

2017 Growth Drivers Report

What does it take to be a high growth company? DiscoverOrg surveyed leaders in sales and marketing about growth at their companies and factors accelerating it or inhibiting it. This report uncovers key commonalities and reveals what it takes to be a high growth company.
January 11, 2017

Gender Diversity in Sales Organizations: A Wide Gap

The depth of our sales team data enables us to analyze gender diversity statistics across a variety of attributes, and the results highlight the significant gap - and opportunity - that exists for women in the sales industry.
December 22, 2016

DiscoverOrg Election Report

DiscoverOrg’s mission is to continually uncover new insights into what’s on the minds of enterprise decision-makers, so with the 2016 U.S. presidential election, we couldn’t resist the opportunity to examine the similarities and differences in their political leanings by surveying our database of corporate decision-makers.
November 7, 2016

Gender Diversity Report

Ever wondered what the breakdown is of men to women in C-Level roles? Of the 12 most common CXO roles, women represent more than 50% of the hires in only ONE function: Human Resources.
September 2, 2016