eBooks

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The Marketing Landscape: Where Data and Content Merge

Targeting the "wrong people” is a larger category than most unsuccessful marketers realize, and it’s the reason that data – not just more, but better data – is so crucial.

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What the #$@%! Has Happened to Email Deliverability?

While many marketers would have you believe that email marketing is moments away from receiving its last rites, data indicates it's still strong despite deliverability issues.

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Embracing the Purple Squirrel: A Power Move in Recruiting

What is this mysterious creature and how can corporate recruiters & staffing firms use finding and placing these candidates to their advantage?

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Research & Reports

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SiriusDecisions Research Brief: The Value Proposition for Data Quality

In this brief, SiriusDecisions, a leading B2B advisory and consulting firm, provides an approach to measuring the value of data quality so that stakeholders can properly evaluate data investments.

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2017 Growth Drivers Report

What does it take to be a high growth company? DiscoverOrg surveyed leaders in sales and marketing about growth at their companies and factors accelerating it or inhibiting it. This report uncovers key commonalities and reveals what it takes to be a high growth company.

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Gender Diversity in Sales Organizations: A Wide Gap

The depth of our sales team data enables us to analyze gender diversity statistics across a variety of attributes, and the results highlight the significant gap - and opportunity - that exists for women in the sales industry.

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DiscoverOrg Election Report

DiscoverOrg’s mission is to continually uncover new insights into what’s on the minds of enterprise decision-makers, so with the 2016 U.S. presidential election, we couldn’t resist the opportunity to examine the similarities and differences in their political leanings by surveying our database of corporate decision-makers.

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Whitepaper

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Safe Harbor Compliance 101: What it is and Why it Matters

Bad data is more than just inaccurate or out of date information—bad data can also can also have serious legal implications.

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The Power of Outbound Sales

Stop Waiting. Start Selling. It's time for outbound sales and marketing. It's fast, targeted, social, and - if done right - effective.

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Infographics

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Recruiting and the Importance of Good Data

Passive recruiting is on the rise as the data shows they make up 75% of the people you want to hire. Where will you get the right contact data?

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Outbound Marketing Study Infographic

Does Outbound Marketing still fit in today's marketing mix? How are today's modern marketers splitting the mix between inbound and outbound marketing?

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The Real Costs of Bad Data

When data goes “bad,” it can result in not only a loss of revenue but a waste of sales and marketing initiatives.

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Ultimate Data Provider Checklist

Good data empowers your organization. With accurate, timely information at your fingertips, you can be primed to do what you do best: sell.

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Toolkits

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Staffing Tool Kit

From building a successful staffing/recruiting strategy to getting you on the approved vendor list - DiscoverOrg has got you covered.

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Sales Effectiveness Tool Kit

Our ultimate Sales Effectiveness tool kit includes the top content downloaded from DiscoverOrg followers around this topic.

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Tradeshow Prospecting Tool Kit

DiscoverOrg has a collection of curated and original content that will ensure you and your team are ready to make the best connections, generate qualified leads, and follow-up with effective strategies for standing out.

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Featured Blog Posts

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Adapting an ABM Approach for Account-Based EVERYTHING

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. What does it all really mean? Are these just buzzwords to describe what we’ve always been doing?

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[VIDEO] How to Evaluate a Data Provider

What are the common pitfalls of evaluating a data provider? Which methods work best? Learn both in this Whiteboard Wednesday video.

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[VIDEO] The Role of Story in Account-Based Marketing

Storytelling permeates our lives on multiple levels, but is often overlooked as a useful approach to account-based marketing. Great storytelling is essential and effective.

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Datasheets

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DiscoverOrg HR

Developed to address the growing competitiveness in the trillion dollar global HR marketplace, the HR Dataset provides a leg up on your competition at a time when it is increasingly difficult to differentiate yourself. HR has become one of the most highly demanded datasets from our customers who are already realizing the benefits of our IT, Sales, Marketing and Finance Datasets.

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DiscoverOrg CXO

Today's sales reps rarely find a unilateral decision maker, no matter the company size or industry. The authority to make decisions lies within overlapping groups of senior individuals and getting cross-functional consensus is more difficult than ever because the average number of “Chief” titles reporting to the CEO has doubled from 5 to 10 in the last 20 years.

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DiscoverOrg Sales

Marketing and selling to sales decision-makers is tough! Under constant pressure to hit revenue targets and boost rep productivity, sales leaders have little bandwidth for evaluating new solutions.

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DiscoverOrg TEDD

The TEDD (Technology, Engineering, Design, & Development) dataset is a brand new, untapped market that's never been profiled deeply by ANY data provider, DiscoverOrg included, until now.

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DiscoverOrg IT

DiscoverOrg propels IT sales and marketing efforts forward with the power of the most up-to-date and accurate data.

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DiscoverOrg for the European Union

Start your day, every day, having the universe of your addressable EU market right at your fingertips from DiscoverOrg.

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DiscoverOrg Marketing

DiscoverOrg's marketing database and tools offer a complete marketing data intelligence solution.

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DiscoverOrg Finance

Minimize research time, engage high potential prospects and pump up your pipeline with DiscoverOrg for finance.

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Case Studies

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AVI-SPL: Case Study

AVI-SPL increased revenue 5%, filled their pipeline with leads worth $2.9 million, and enabled an effective ABM strategy with DiscoverOrg...

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Box: Case Study

Box's team saw a significant uptick in the amount of business and new recurring revenue generated using DiscoverOrg data...

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Ayehu: Case Study

Ayehu's prospecting velocity soared with DiscoverOrg by slashing the time reps spent manually researching potential accounts...

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ForeScout: Case Study

DiscoverOrg’s sales intelligence greatly increased the effectiveness of ForeScout sales reps by reducing research time and increasing phone time.

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ITinvolve: Case Study

ITinvolve selected DiscoverOrg to improve its prospecting and targeting by gaining rich insight into prospects…

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NexTech Partners: Case Study

DiscoverOrg’s actionable lead data provided NexTech sales with 20% more appointments in the first month…

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© 2017 DiscoverOrg, All Rights Reserved
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