eBooks

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How Sales and Marketing Intelligence is Democratizing Growth and Driving Disruption

Not long ago, large enterprises— with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine.

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The Marketing Landscape: Where Data and Content Merge

Targeting the "wrong people” is a larger category than most unsuccessful marketers realize, and it’s the reason that data – not just more, but better data – is so crucial.

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What the #$@%! Has Happened to Email Deliverability?

While many marketers would have you believe that email marketing is moments away from receiving its last rites, data indicates it's still strong despite deliverability issues.

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Research & Reports

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Sales Tech 2017 | Crowd Research Report

To provide deeper insight into the market dynamics for sales technology, Crowd Research Partners conducted an online survey in partnership with the 100,000-member B2B Technology Marketing Community on LinkedIn to reveal the key challenges, solutions, technology choices, and investment priorities of today’s sales organizations.

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Intelemark Data Comparison Study

Many data providers claim to have the "most accurate" or "most actionable" business intelligence on the market. To test our own accuracy claim, Intelemark organized a true A/B test of DiscoverOrg's data vs an industry leading competitor.

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SiriusDecisions Research Brief: The Value Proposition for Data Quality

In this brief, SiriusDecisions, a leading B2B advisory and consulting firm, provides an approach to measuring the value of data quality so that stakeholders can properly evaluate data investments.

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2017 Growth Drivers Report

What does it take to be a high growth company? DiscoverOrg surveyed leaders in sales and marketing about growth at their companies and factors accelerating it or inhibiting it. This report uncovers key commonalities and reveals what it takes to be a high growth company.

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Whitepaper

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The Power of Outbound Sales

Stop Waiting. Start Selling. It's time for outbound sales and marketing. It's fast, targeted, social, and - if done right - effective.

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Infographics

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3 Alternatives to Building Out Account-Based Intelligence

To effectively execute an account-based selling, a deep understanding of the company and organizational structure is required. This infographic presents 3 different options to help those evaluating routes for building out their account intelligence.

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Recruiting and the Importance of Good Data

Passive recruiting is on the rise as the data shows they make up 75% of the people you want to hire. Where will you get the right contact data?

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Outbound Marketing Study Infographic

Does Outbound Marketing still fit in today's marketing mix? How are today's modern marketers splitting the mix between inbound and outbound marketing?

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The Real Costs of Bad Data

When data goes “bad,” it can result in not only a loss of revenue but a waste of sales and marketing initiatives.

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Toolkits

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Account-Based Marketing (ABM) Tool Kit

An informative & interactive tool kit for those new to ABM and those looking to refine their skills. This resource includes assets such as videos, blogs, case studies, and more - all included to help support your effective implementation of ABM.

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Staffing Tool Kit

From building a successful staffing/recruiting strategy to getting you on the approved vendor list - DiscoverOrg has got you covered.

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Sales Effectiveness Tool Kit

Our ultimate Sales Effectiveness tool kit includes the top content downloaded from DiscoverOrg followers around this topic.

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Featured Blog Posts

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How Data Proliferation Evolves Sales and Marketing

Historically, business relationships revolved more around golf-course deals and long-standing relationships: Good for incumbents, bad for newcomers. That’s changing.

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How Data is Democratizing Growth and Driving Disruption: 15 Lessons from High-Growth Leaders

Rapid growth is a natural expectation for tech start-ups at a time when data is widely available to all businesses, from startup to blue chip. But the availability of data isn't a universal promise of success.

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[VIDEO] 3 Steps for an Effective Sales Demo

I often hear from account executives that they get stuck in a long, drawn out sells cycle with no commitment or no next steps from their prospects. From beginning of your demo, let's create an upfront contract.

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Datasheets

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DiscoverOrg ABSD

SDR teams have become an integral part of the modern revenue growth engine. To achieve results in this high-pressure role, SDR teams need tools that support account-based sales development in order to identify and prioritize target accounts, expand their reach, and engage with the right people at the right time.

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DiscoverOrg ABM

By providing a stream of accurate account, contact, and buyer intelligence - including triggers, technographics, org charts, intent data, and firmographics - DiscoverOrg customers can identify top accounts, expand insights into key decision-makers, and orchestrate account-based marketing plays.

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DiscoverOrg HR

Developed to address the growing competitiveness in the trillion dollar global HR marketplace, the HR Dataset provides a leg up on your competition at a time when it is increasingly difficult to differentiate yourself. HR has become one of the most highly demanded datasets from our customers who are already realizing the benefits of our IT, Sales, Marketing and Finance Datasets.

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DiscoverOrg CXO

Today's sales reps rarely find a unilateral decision maker, no matter the company size or industry. The authority to make decisions lies within overlapping groups of senior individuals and getting cross-functional consensus is more difficult than ever because the average number of “Chief” titles reporting to the CEO has doubled from 5 to 10 in the last 20 years.

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DiscoverOrg Sales

Marketing and selling to sales decision-makers is tough! Under constant pressure to hit revenue targets and boost rep productivity, sales leaders have little bandwidth for evaluating new solutions.

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DiscoverOrg TEDD

The TEDD (Technology, Engineering, Design, & Development) dataset is a brand new, untapped market that's never been profiled deeply by ANY data provider, DiscoverOrg included, until now.

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DiscoverOrg IT

DiscoverOrg propels IT sales and marketing efforts forward with the power of the most up-to-date and accurate data.

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DiscoverOrg for the European Union

Start your day, every day, having the universe of your addressable EU market right at your fingertips from DiscoverOrg.

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Case Studies

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Zenoss: Case Study

Zenoss relied heavily on DiscoverOrg to append their targeted 2,000 accounts as they embarked on ABM and found DiscoverOrg operated more as a partner than provider.

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AVI-SPL: Case Study

AVI-SPL increased revenue 5%, filled their pipeline with leads worth $2.9 million, and enabled an effective ABM strategy with DiscoverOrg...

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Box: Case Study

Box's team saw a significant uptick in the amount of business and new recurring revenue generated using DiscoverOrg data...

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Ayehu: Case Study

Ayehu's prospecting velocity soared with DiscoverOrg by slashing the time reps spent manually researching potential accounts...

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ForeScout: Case Study

DiscoverOrg’s sales intelligence greatly increased the effectiveness of ForeScout sales reps by reducing research time and increasing phone time.

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ITinvolve: Case Study

ITinvolve selected DiscoverOrg to improve its prospecting and targeting by gaining rich insight into prospects…

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© 2017 DiscoverOrg, All Rights Reserved
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