eBooks

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Breaking Open the Predictive Black Box

Effectively zero’ing in on the target prospects that are most likely to buy from you requires 3 types of data: fit, intent, and opportunity. This report shows the results of a survey of 207 sales and marketing professionals about the “secret sauce” of predictive data.

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How To Devise A Marketing Plan

Create a complete marketing plan to deliver leads that become opportunities by learning how to Identify the right buyers to drive engagement.

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The Power of Sales Intelligence: 7 Ways To Fuel Faster Growth

Sales & marketing professionals understand the role that contact data plays in prospecting, but what opportunities are missed by relying on raw data alone?

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Research & Reports

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The Impact of Data Quality on Email Marketing Success

Salesfolk tests contact data from DiscoverOrg and ZoomInfo to discover what matters most when it comes to email performance: quality or quantity.

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30 Ways To Get Inside The Mind of Your Target Buyer

Trust, support, and transparency: that’s what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

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Why Didn’t They Buy? A Deep Dive Into Buyer Preferences – And The Implications For Salespeople

Past experiences with salespeople affect buyers a lot - as does the industry and department they work in. DiscoverOrg partnered with sales researcher Steve W. Martin to do a comprehensive study of 230 business decision-makers and got their candid thoughts about how they made their decisions - and why they select the vendors they do.

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Sales Tech 2017 | Crowd Research Report

To provide deeper insight into the market dynamics for sales technology, Crowd Research Partners conducted an online survey in partnership with the 100,000-member B2B Technology Marketing Community on LinkedIn to reveal the key challenges, solutions, technology choices, and investment priorities of today’s sales organizations.

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Whitepaper

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The Power of Outbound Sales

Stop Waiting. Start Selling. It's time for outbound sales and marketing. It's fast, targeted, social, and - if done right - effective.

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Infographics

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The Definitive Guide to Trade Show Prospecting

Headed to a trade show in the upcoming months? Don't miss this definitive guide for successful trade show and event prospecting for before, during, and after the event.

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Quick Start Guide To A Successful Marketing Plan

Developing a marketing plan is essential to marketing success. As you head into 2018 here's a few tips to start you of successfully.

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Recruiting and the Importance of Good Data

Passive recruiting is on the rise as the data shows they make up 75% of the people you want to hire. Where will you get the right contact data?

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Outbound Marketing Study Infographic

Does Outbound Marketing still fit in today's marketing mix? How are today's modern marketers splitting the mix between inbound and outbound marketing?

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Toolkits

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Staffing Tool Kit

From building a successful staffing/recruiting strategy to getting you on the approved vendor list - DiscoverOrg has got you covered.

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Sales Effectiveness Tool Kit

Our ultimate Sales Effectiveness tool kit includes the top content downloaded from DiscoverOrg followers around this topic.

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Tradeshow Prospecting Tool Kit

DiscoverOrg has a collection of curated and original content that will ensure you and your team are ready to make the best connections, generate qualified leads, and follow-up with effective strategies for standing out.

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Featured Blog Posts

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4 Ways to Move the Sales Performance Needle: An Interview with CEO Henry Schuck

“It’s not impossible to grow 40% or more year-over-year, in the first few years of business. But to maintain that level of growth when your company is worth $1 million, $10 million, $100 million? That’s crazy. That’s a whole different game.”

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How to Create a Sales Territory Plan with a Buyer-Centric Approach

Understanding your Total Addressable Market (TAM) will help determine if a new region or vertical needs to be part of your sales territory plan. New General Data Protection Regulations (GDPR) is a great example of a location-bounded sea change. Market shifts like this present new growth segments for your sales team to target.

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Dirty Data Done Dirt Cheap

The problem is, sometimes things ARE too good to be true. It happens rarely, but just often enough that we think our turn is next, our number is sure to be next. And yet, businesses make risky investments every day in hopes of saving a few bucks. And when it fails to pay off, the cost of digging out of the hole usually far outweigh the more expensive option. That’s true of any investment, from cheap stocks, to cheap shoes, to cheap data.

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Webinars

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GDPR: What You Need to Know

Hearing lots of buzz about the upcoming GDPR requirements? Wondering how it may affect your business? Separate myth from fact in this upcoming webinar hosted by Jake Dunlap, CEO of Skaled and Derek Smith, SVP of Data & Research at DiscoverOrg

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Maximizing Your Tradeshow ROI

How many of you spend thousands of dollars on Tradeshows? Do you struggle getting in front of the right people pre-show, during the show, or post-show? Have you ever lost an opportunity from a show because you didn’t have accurate information? What you will learn: Outbound Marketing strategies How to find and identify the Decision Makers within the companies How to efficiently Follow-Up with prospects after the show

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Why Good Reps Leave: Understanding and Reducing Sales Team Churn

People don't leave jobs. They leave Managers. They also leave Organizations. How can you ensure that you are hiring the best fit candidates for the available sales position? How can you equip them to be successful as efficiently and effectively as possible? How can you keep your highest-performing talent engaged and motivated?

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Datasheets

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DiscoverOrg Connector Outreach Edition Enhancements

The revamped DiscoverOrg Connector Outreach Edition provides the ability to find and upload new accounts and prospects directly to Outreach, so data can be enriched and cleansed on the fly.

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DiscoverOrg-Marketo Append & Clean Connector

Our rebuilt DiscoverOrg-Marketo Connector automatically syncs industry-leading predictive marketing and sales intelligence. Marketers can chose among 70+ data points with Marketo, to sync at any cadence - or opt to populate blank fields only; compare emails against DiscoverOrg's known bounced email log; and more. 

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DiscoverOrg SMB

Selling to startups and small to mid-sized businesses (SMB) is often challenging. Sometimes the data is hard to find and keeping track of the constantly evolving company landscape is even more difficult. Insight into these companies gives sales & marketing teams the ability to make timely connections with the right people and the right message.

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DiscoverOrg ABSD

SDR teams have become an integral part of the modern revenue growth engine. To achieve results in this high-pressure role, SDR teams need tools that support account-based sales development in order to identify and prioritize target accounts, expand their reach, and engage with the right people at the right time.

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DiscoverOrg ABM

By providing a stream of accurate account, contact, and buyer intelligence - including scoops, technographics, org charts, intent data, and firmographics - DiscoverOrg customers can identify top accounts, expand insights into key decision-makers, and orchestrate account-based marketing plays.

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DiscoverOrg HR

Developed to address the growing competitiveness in the trillion dollar global HR marketplace, the HR Dataset provides a leg up on your competition at a time when it is increasingly difficult to differentiate yourself. HR has become one of the most highly demanded datasets from our customers who are already realizing the benefits of our IT, Sales, Marketing and Finance Datasets.

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DiscoverOrg CXO

Today's sales reps rarely find a unilateral decision maker, no matter the company size or industry. The authority to make decisions lies within overlapping groups of senior individuals and getting cross-functional consensus is more difficult than ever because the average number of “Chief” titles reporting to the CEO has doubled from 5 to 10 in the last 20 years.

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DiscoverOrg Sales

Marketing and selling to sales decision-makers is tough! Under constant pressure to hit revenue targets and boost rep productivity, sales leaders have little bandwidth for evaluating new solutions.

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Case Studies

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Folloze: Case Study

“DiscoverOrg’s data lets us see our accounts from an organizational hierarchy level,” explains Fang-Fang Fei, Account Development Manager at Folloze. “Who are the key decision makers we need to talk to, and where do they sit in the organization? Now, we can map our outreach.”

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Bonfyre: Case Study

Since partnering with DiscoverOrg, marketing-qualified leads (MQLs) grew 30% the quarter after fulling implementing DiscoverOrg. And the Bonfyre sales team has slashed their account research and selection time by 50%, while drastically improving prospect quality.

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Mendix: Case Study

DiscoverOrg was able to help Mendix improve their MQL-to-Opportunity rate by 14x, boosting it from barely 2% to well over 28%. This has allowed Mendix to not only win more deals, but to shorten its sales cycles and win more often.

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Demandbase: Case Study

“We need to determine all potentially compelling events that give us a reason to engage with stakeholders,” says the Senior Director of Sales Development at Demandbase. “We can do that with DiscoverOrg.”

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MindTickle: Case Study

MindTickle needed more reliable, in-depth organization charts and contact information to break into large enterprise accounts quickly and reach all key stakeholders and decision-makers as part of an account-based marketing (ABM) strategy.

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Birst, MongoDB, Cloudera & Actifio: Case study

This quartet of IT case studies demonstrate how sudden, ubiquitous access to sales intelligence makes it easier than ever for start-ups and mid-sized companies to disrupt established industries and displace legacy vendor relationships.

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© 2018 DiscoverOrg, All Rights Reserved
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