The role of the Sales Development Representative (SDR) is becoming increasingly more valuable as savvy organizations have begun to recognize their potential for fueling growth. Setting appointments and teeing up the win for the “Closers,” the SDR function centers around the ability to connect to prospects and engage them enough to take action.
Integrated data to improve SDR team performance
First thing is first, SDRs must know who to contact and how to reach them. Outdated, inaccurate, incomplete data results in poor connection rates and even poorer response rates. Fueled by the high-quality, human-verified data of DiscoverOrg, SDRs can build highly-segmented prospect lists based on their list of target accounts and buyer personas and push those contacts into streamlined and automated sequences of interactions with their prospects. Good data – combined with powerful technologies like Tellwise, SalesLoft, and Outreach.io – not only improves efficiencies, it improves the effectiveness of every touch point – making SDRs virtually unstoppable.