Sales and marketing teams need direct paths to the right decision makers. Accurate names, contact info, and role and responsibility data are crucial, but only the first step. Sales and marketing professionals also need context to evaluate prospects, nurture leads, and close sales.
Actionable Sales and Marketing Contact Data
The DiscoverOrg platform is a game-changer for sales, marketing, and staffing professionals. The feature-rich sales intelligence platform is supported by 250+ researchers who continually update and refresh contact data and account-specific insight to help sales and marketing teams break ahead of the pack.
Key features of the DiscoverOrg sales intelligence platform include:
Continuous Data Refresh
DiscoverOrg eliminates the risk of purchasing static prospect lists. In-house data analysts update sales and marketing contact data every 60 days, ensuring ongoing data integrity of every company profiled and enabling sales teams to focus on what matters – selling.
Detailed Org Charts
With up-to-date and comprehensive org charts on target accounts, sales reps are armed with the names, positions, and areas of responsibility of the company’s leadership structure before they make contact. They can also identify key decision makers with pinpoint accuracy. If the prospect needs to “run it up the flagpole,” the sales team will know exactly who they need to talk to inside the company.
Verified Direct Dials
Over 96% of the contacts in DiscoverOrg have a direct-dial phone number. This means that sales reps can bypass the switchboard and get straight to their prospect’s desk, saving time, improving contact rates, and increasing credibility.
Be the first to know when a prospect’s priorities suddenly change. Whether it’s a leadership move, an acquisition, a vendor switch, or a new initiative – this valuable information helps sales and marketing professionals know when to make the call and how to frame the conversation. Real-time, actionable information is the foundation of smarter selling. These triggers can also be filtered by Department, Industry, Job Title, and more via the robust search functionality of the platform.
Unified Search Grid
The search function of the platform is designed to enable multi-criteria searches across the entirety of the platform, displaying company, employee and trigger search results within the same screen. For more basic searches, there is a Quick Search option that displays the employee’s name as well as the company associated with their record.
Technology Install Base
Providing categorized intelligence on the installed technology base at each company, DiscoverOrg shows sales teams the legacy solutions they are competing against before they have to ask. Further, if the use of a complementary vendor signals a higher chance of a sale, sales reps can take advantage of compatibilities by using the technology stack filters. The recent addition of HG Data’s installed-technologies intelligence has dramatically increased the searchable technologies available, making it even easier to fuel competitive displacement and technology integration campaigns
The Bulk Match function allows users to build a list of complete records based off of a single, existing data point. Match by company name, domain, SIC codes, DUNS, zip code or email addresses to identify accounts or contacts that fit specific criteria.
Identify your next closed-won deal with DiscoverOrg’s DealPredict. Based on your customized Target Customer settings, DealPredict will rank the contacts and companies of your search results on a 0-5 star rating scale. The more stars, the better the match.
Part of DiscoverOrg’s suite of account-based marketing tools, AccountView is a data visualization dashboard that makes it simple and straightforward to develop your ideal customer profile. Quick and easy identification of firmographic and technographic similarities of current best customers provide an effective way to explore those strengths and guide future prospecting efforts – all based on ideal target profile data. Once these characteristics are identified, AccountView then dynamically generates a curated list of lookalike prospects based on your best customers to expand your audience.
The DiscoverOrg platform is designed to help manage and optimize prospecting workflows. Users can choose to follow companies and contacts and be alerted of any data updates as well as if a contact leaves one organization and re-appears in the database at a different organization. Contacts and companies can also be suppressed by the user from search results if they are bad fit or other reps are working. In addition, users can save notes on contact and company profiles that can also show up in an integrated CRM or Marketing Automation tool.
Mobile Optimized Site
DiscoverOrg’s accurate sales and marketing contact data can also live in existing CRM or marketing automation platforms. Whether appending data automatically or being imported into current systems, the data can be easily accessed where sales and marketing teams already spend their time for easy adoption. Click here for more information on DiscoverOrg’s Integrations.