B2B Insights

Blog posts and thought leadership from DiscoverOrg on topics relevant to the modern B2B professional in sales, marketing, customer success, staffing and more.

hate bad data

12 Memorable Memes for Salespeople

Sales is hard. Not hard in the standard sense -- sales requires emotional fortitude to survive the daily barrage of objections and quotas. We have a soft spot for sales reps at DiscoverOrg because we sell too.

Read full post
email deliverability

3 Email Deliverability Mistakes You’re Making Right Now

If your email campaigns are frequently falling short, you’re probably committing major email deliverability mistakes without even realizing it.

Read full post
Email Deliverability

Email Deliverability Basics for Everyone

How and why email deliverability has gone down and four tips will put you in an excellent position to successfully send emails to your recipients.

Read full post
Sales Development Challenges

Get Ready for the TiLT Sales Development Challenge

Our TiLT Sales and Marketing Certification Program is made up of ten modules that focus on techniques for boosting sales development performance.

Read full post
Ted Talks for Sales People

8 TED Talks All Salespeople Should Watch

We love the power of video to quench our thirst for knowledge and enlighten us in the field of sales. We’ve come across 8 TED talks that can do just that.

Read full post

Selling to Sales – Like Cooking for Chefs

At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. What a stupid realization given that we are solving this exact issue for 2,000+ customers.

Read full post
Why Recruiting is Like Marketing

Why Recruiting is Like Marketing

Recruiting is still very much stuck in its old ways, but it doesn't have to be. Learn 5 techniques to 10x your recruiting efforts and bring better candidates.

Read full post
Low trade show ROI

3 Reasons for Low ROI from a Trade Show (with ways to improve)

Understand the 3 reasons for low ROI from a trade show and how to overcome them by taking steps before, during, and after the show.

Read full post
Sales Intelligence, Try Before You Buy

Peaches, Netflix, and Sales Intelligence – Try Before You Buy

Ever wondered how to properly evaluate new sales tools? Netflix, Peaches, or a new CRM, we'll give you the keys to be successful in making the right decision.

Read full post
Overcome Cold Call Objections

3 Tips to Overcome Cold Call Objections

Cold-calling prospects gets a bad rap. Ultimately, cold calling is an invaluable skill; so, don't ignore it simply due to technological conveniences.

Read full post