B2B Insights

Blog posts and thought leadership from DiscoverOrg on topics relevant to the modern B2B professional in sales, marketing, customer success, staffing and more.

sales-intelligence-vs-data

[VIDEO] The Value of Sales Intelligence vs Data

Not all data is created equal. Learn how the data in your system turns into verified data and intelligence through the process of human-verification.

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The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016

Record performance in 2016 helped us achieved the rare feat of accelerating growth, while maintaining profit margins, by growing revenue through our new products and technology and an even better customer experience.

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The Cost of Bad Data

[VIDEO] The Cost of Bad Data

In this video, Katie Bullard will discuss how many sales organizations waste time and money through ineffective lead generation and list buying.

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Sales-Marketing-Technologies

Introducing the Glossary for Sales and Marketing Tech

This glossary is a vital tool to help you understand the concepts outlined in current and emerging technology platforms for sales and marketing.

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future-hunting-sales-marketing-technology-trends-2017-with-DiscoverOrg

Taking Aim at the Top 2017 Sales & Marketing Technology Trends

What will be the top trends for sales and marketing tech in 2017? We've set our sights on these 4 trends that are sure to drive growth next year.

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DiscoverOrg Best Sales Blogs

2016’s Top 5 Sales Focused Blogs

The Best of 2016: Here are our top sales blogs from the past year to give your team a boost heading into 2017.

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Maslow Hierarchy for Hiring

Maslow’s Hierarchy for SDR Teams

In the last year, we scaled our SDR team from 5 reps to over 20. As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well)...Here’s what I learned along the way.

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Increase of Sales Stack: An Interview with Holger Shulze

Blast Off of the Sales Tech Stack: Interview with Holger Schulze

Sales tech survey aims to explore the growth of technology stacks for sales and to provide insight on tools peers are using to generate revenue.

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Creating Relationships Through Professional Communication

Putting the Human Back in Sales Conversations

The TiLT Sales Development Challenge was created to empower reps with both the knowledge and expertise needed for to make every interaction personalized.

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online dating is like prospecting

How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople

Prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads.

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