Stitching Intent Data into Your Sales Strategy

 Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of...
April 17, 2019
Outbound Sales
6 min read

3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

What is corporate hierarchy? It’s the business landscape upon which epic battles are fought. And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost...
April 16, 2019
Sales Development
6 min read

Top 7 Sales Books for Sellers of SaaS - for Spring Break 2019

Spring break means vacation - and vacation means plenty of down time to catch up on reading! If you sell cloud technology or SaaS, these top 7 sales books are for you!
April 11, 2019
Learning and Development
6 min read

What is Buyer Intent Data? A Guide for 2019

Intent data is online behavior-based activity across the internet (not just on your website) that links buyers and accounts to a topic. It helps predict purchase intent for timing marketing and sales outreach - and it's the hottest sales and marketing tool of 2019.
March 18, 2019
Business Contact Data
7 min read

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with...
March 12, 2019
Marketing and Sales Email
7 min read

Can't Stop, Won't Stop: DiscoverOrg’s Acquisition of ZoomInfo

The early days of 2019 find CEO Henry Schuck leading DiscoverOrg through a second acquisition in just as many months. In February 2019, DiscoverOrg acquired data provider ZoomInfo. And in...
March 7, 2019
DiscoverOrg
8 min read

How to Use Executive Leadership Changes to Time Sales Outreach

When asked why leadership changes matter, DiscoverOrg CRO Patrick Purvis likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million deal with State Farm. At the time, it...
March 5, 2019
DiscoverOrg
5 min read

Cat Meme Queen Strikes Again: Bad CRM Data Quality is Even Worse Than You Think

Cat Meme Queen, CEO at Catmom3.com: That’s a potential title and email domain that could be entered into your web form fill to get that ebook or whitepaper you promised. THEY get...
February 26, 2019
Business Contact Data
6 min read

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “a minefield where many talented executives fail” – requires the courage of conviction to survive....
February 21, 2019
Marketing Strategies
3 min read
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