Growth Begins with Data—and Your Competitors Already Know It
For those who prefer data-driven decisions, who don’t think “we’ve always done it this way” is a good answer to anything—this is your time. Armed with sales intelligence, no account is untouchable (and your competitors already know it).
Cold Email, Warm Leads: Where Does Good Data Come From?
Are emails in DiscoverOrg really over 3.5 times cleaner than the typical email address used by sales professionals? The short answer is “Yes!” DiscoverOrg pumps over $15 million into our proprietary data gathering and cleansing process every year, with the sole purpose of providing our customers with quality data.
Relationship Therapy with Sales and Marketing: Aligning with Data
Aligning sales and marketing is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others....
5 Mistakes Online Dating Can Teach Sales Prospecting
Prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads.
2 Truths and a Lie: High Email Bounce Rates and Sender Reputation
Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably say “its...
Mission Impossible: First-time CMO Edition (Part 2)
Fear isn’t a luxury a first-time Chief Marketing Officer (CMO) can afford. Neither is hesitation. Today’s CMO position – “a minefield where many talented executives fail” (Harvard Business Review’s words)...
How to Use Executive Leadership Changes to Time Sales Outreach
When asked why leadership changes matter to the sales team, our Senior VP of Revenue, Patrick Purvis, likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million...
4 Sales Team Weaknesses that Inhibit Revenue Growth
Evaluating and hiring a winning Sales Team is not unlike the process of evaluating character attributes in a video game.
Pitch Perfect: Selling to Legal Operations
Legal Operations might work behind the scenes of the General Counsel … but ops wears the pants on tech purchase decisions. And we’ve got an insider’s look at how capture...