Dirty Data: Spring Cleaning Data is for Suckers!

Ah, spring: The season that awakens the desire to clean and organize … in other words, to do your spring cleaning. Why do we have “spring cleaning” and not “fall...
April 9, 2019
Business Contact Data
4 min read

Discover Corporate Hierarchy: Speed up the Sales Cycle

Thanks for joining another whiteboard video session with us – Discover: Corporate Hierarchy. I’m Christian Prusia, DiscoverOrg’s VP of Enterprise Sales. Let’s start by breaking down corporate hierarchy into three...
April 3, 2019
Outbound Sales
5 min read

So It’s Your First Day as the CMO...

First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now...
February 19, 2019
Marketing Strategies
5 min read

[VIDEO] Whiteboard Wednesday: Email Verification and Email Delivery

Welcome to another Whiteboard Wednesday! I’m Brad Owen, CEO and Owner of Neverbounce – and I’m happy to be here today with DiscoverOrg, to talk about email deliverability! Let’s jump...
December 12, 2018
Marketing and Sales Email
5 min read

Whiteboard Wednesday: 5 Steps to a Killer Sales Demo

Hey, everyone! I’m Monica Stewart from Skaled: A modern sales-consulting firm that helps increase the efficiency and effectiveness of sales organizations through the use of sales technology. Welcome to another...
October 10, 2018
Sales Strategy
6 min read

2018 B2B Email subject lines: What’s Hot, What’s Not

Should you be putting more thought into your email subject lines? Hell, yes. Do you have time to read through a million examples of email subject lines to find best?...
August 28, 2018
Marketing and Sales Email
7 min read

How to Time Your Sales Outreach with Opportunity Data

Opportunity data is an emerging type of sales intelligence that goes beyond the demographic and firmographic basics, to address the timing of outreach. Since so much of the sales process centers on improving the odds of getting in front of the right person at the right time - it’s easy to see how insight into key buying signals can improve your odds. A lot.
July 31, 2018
Business Contact Data
5 min read

What 15K Demos per Year Taught Us About Converting Inbound Sales Leads

The fastest way to find our lead-quality sweet spot is to agree on lead Fit. These are firmographic and demographic identifiers - like industry, company size, and individual title - that we know our sales team can convert effectively. Once we identified what makes a lead a “good fit,” we addressed lead qualification.
June 13, 2018
DiscoverOrg
6 min read

How to Create a Sales Territory Plan with a Buyer-Centric Approach

Understanding your Total Addressable Market (TAM) will help determine if a new region or vertical needs to be part of your sales territory plan. New General Data Protection Regulations (GDPR) is a great example of a location-bounded sea change. Market shifts like this present new growth segments for your sales team to target.
April 19, 2018
Outbound Sales
5 min read
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