[VIDEO] How Increase Sales Retention - Using Data
I think if you're asking for more from your sales team, you also have to give them the tools to achieve it without killing themselves - or your retention problem is going to go from bad to worse.
Cold Email, Warm Leads: Where Does Good Data Come From?
Are emails in DiscoverOrg really over 3.5 times cleaner than the typical email address used by sales professionals? The short answer is “Yes!” DiscoverOrg pumps over $15 million into our proprietary data gathering and cleansing process every year, with the sole purpose of providing our customers with quality data.
Relationship Therapy with Sales and Marketing: Aligning with Data
Aligning sales and marketing is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others....
What is Spam? The Truth about Cold Email and Unsolicited Email
Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.
Not Fake News: 4 Ways to Double-Check Your Sales Data
The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. presidential election and ensuing claims about what information is factual, and what...
The Silent Killer: Your Garbage Sales & Marketing Data (Eeek!)
"One vendor who uses a 600-person team in India, listed a CEO’s wife as the company’s ‘Head of IT,’ even though she had not worked for the company for more than 30 years. Other contacts they identified as corporate CIOs were, instead, dentists, actors, and aircraft maintenance technicians."
Dirty Data Done Dirt Cheap: The High Cost of Bad Data
The problem is, sometimes things ARE too good to be true. It happens rarely, but just often enough that we think our turn is next, our number is sure to be next. And yet, businesses make risky investments every day in hopes of saving a few bucks. And when it fails to pay off, the cost of digging out of the hole usually far outweigh the more expensive option. That’s true of any investment, from cheap stocks, to cheap shoes, to cheap data.
How Data Proliferation Enables Growth and Disruption
Historically, business relationships revolved more around golf-course deals and long-standing relationships: Good for incumbents, bad for newcomers. That’s changing.
Can't Stop, Won't Stop: DiscoverOrg’s Acquisition of ZoomInfo
The early days of 2019 find CEO Henry Schuck leading DiscoverOrg through a second acquisition in just as many months. In February 2019, DiscoverOrg acquired data provider ZoomInfo. And in...