The Silent Killer: Your Garbage Sales & Marketing Data (Eeek!)
"One vendor who uses a 600-person team in India, listed a CEO’s wife as the company’s ‘Head of IT,’ even though she had not worked for the company for more than 30 years. Other contacts they identified as corporate CIOs were, instead, dentists, actors, and aircraft maintenance technicians."
Dirty Data Done Dirt Cheap: The High Cost of Bad Data
The problem is, sometimes things ARE too good to be true. It happens rarely, but just often enough that we think our turn is next, our number is sure to be next. And yet, businesses make risky investments every day in hopes of saving a few bucks. And when it fails to pay off, the cost of digging out of the hole usually far outweigh the more expensive option. That’s true of any investment, from cheap stocks, to cheap shoes, to cheap data.
How Data Proliferation Enables Growth and Disruption
Historically, business relationships revolved more around golf-course deals and long-standing relationships: Good for incumbents, bad for newcomers. That’s changing.
Can't Stop, Won't Stop: DiscoverOrg’s Acquisition of ZoomInfo
The early days of 2019 find CEO Henry Schuck leading DiscoverOrg through a second acquisition in just as many months. In February 2019, DiscoverOrg acquired data provider ZoomInfo. And in...
How to Build a Sales and Marketing Database from Scratch
Do you need to build your marketing list, but don’t know where to start? We're here to show you how to build a B2B sales and marketing database—from scratch. It's not as difficult as you may think!
Cat Meme Queen Strikes Again: Bad CRM Data Quality is Even Worse Than You Think
Cat Meme Queen, CEO at Catmom3.com: That’s a potential title and email domain that could be entered into your web form fill to get that ebook or whitepaper you promised. THEY get...
The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing
The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs....
Not Fake News: 4 Ways to Double-Check Your Sales Data
The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. presidential election and ensuing claims about what information is factual, and what...
A Look Back and Ahead at the Evolution of B2B Data: Year in Review
I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B...