Clean Data

Marketers need better data management

Marketo Connector: Big Changes for a Favorite Data Management Tool

Our enhanced Marketo Append & Clean integration is about one thing: simplicity. You know that time you would have spent building and maintaining your database? Here’s your formal invitation to spend your time actually marketing instead.

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Don't get caught in a spam trap

How to Avoid the Spam Trap

To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. That’s a great plan! … unless you want to generate new leads and increase sales:

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selling to startups

Selling to Startups and Small Business: A Cautionary Tale

There are only 1.5 million companies in the U.S. with more than 100 employees - far fewer than most people think. So if your CRM has 1 million or more accounts, you have a bad data problem. Our client’s sales reps had been making 5 out of 6 calls to companies that were literally impossible to sell to. Talk about hunting for needles in a haystack!

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A boy benefits from data proliferation

How Data Proliferation Evolves Sales and Marketing

Historically, business relationships revolved more around golf-course deals and long-standing relationships: Good for incumbents, bad for newcomers. That’s changing.

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what fuels high growth companies?

[VIDEO] Top Qualities of High-Growth Companies: A Conversation with Henry Schuck

Our CEO, Henry Shuck, discusses our Growth Drivers Survey and reveals what fuels high-growth companies. The results may surprise you.

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Are cold email campaigns spam?

The Truth about Cold Email

Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.

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dispel assumptions about sales intelligence data

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

Sales and marketing teams who buy into myths about data providers miss out on serious business value. Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence: Think Netscape vs. Google Chrome. Or In ‘n’ Out Burger vs. … any other burger.

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Unpacking loaded cost of sales intelligence

The Real Cost of List-Building: Buy or Build Your Own?

The real benefit of accurate sales intelligence, regardless of source, is time. Whether you buy a list or create one using in-house resources, sales teams should spend their time selling - not hunting down a phone number because of a transposed number or missing field.

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Account-based marketing strategy means hitting the target 95% of the time

An Independent Review of DiscoverOrg’s Data Accuracy Claims

"There’s lots of options,” says sales linguist Steve W. Martin. “It’s easy to pick the wrong data provider, as everyone makes the same claims." So he decided to test us. Here's what happened next:

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how-to-evaluate-a-data-provider

[VIDEO] How to Evaluate a Data Provider

What are the common pitfalls of evaluating a data provider? Which methods work best? Learn both in this Whiteboard Wednesday video.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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