[VIDEO] How Increase Sales Retention - Using Data

I think if you're asking for more from your sales team, you also have to give them the tools to achieve it without killing themselves - or your retention problem is going to go from bad to worse.
March 26, 2020
Sales and Marketing Data Quality
6 min read

Cold Email, Warm Leads: Where Does Good Data Come From?

Are emails in DiscoverOrg really over 3.5 times cleaner than the typical email address used by sales professionals? The short answer is “Yes!” DiscoverOrg pumps over $15 million into our proprietary data gathering and cleansing process every year, with the sole purpose of providing our customers with quality data.
February 18, 2020
Outbound Sales
5 min read

Relationship Therapy with Sales and Marketing: Aligning with Data

Aligning sales and marketing is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others....
February 13, 2020
Account-Based Marketing
7 min read

What is Spam? The Truth about Cold Email and Unsolicited Email

Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.
December 3, 2019
Marketing and Sales Email
6 min read

Not Fake News: 4 Ways to Double-Check Your Sales Data

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. presidential election and ensuing claims about what information is factual, and what...
November 21, 2019
Sales and Marketing Data Quality
4 min read

The Silent Killer: Your Garbage Sales & Marketing Data (Eeek!)

"One vendor who uses a 600-person team in India, listed a CEO’s wife as the company’s ‘Head of IT,’ even though she had not worked for the company for more than 30 years. Other contacts they identified as corporate CIOs were, instead, dentists, actors, and aircraft maintenance technicians."
October 23, 2019
Sales and Marketing Operations
5 min read

Dirty Data Done Dirt Cheap: The High Cost of Bad Data

The problem is, sometimes things ARE too good to be true. It happens rarely, but just often enough that we think our turn is next, our number is sure to be next. And yet, businesses make risky investments every day in hopes of saving a few bucks. And when it fails to pay off, the cost of digging out of the hole usually far outweigh the more expensive option. That’s true of any investment, from cheap stocks, to cheap shoes, to cheap data.
July 29, 2019
Sales and Marketing Data Quality
7 min read

How Data Proliferation Enables Growth and Disruption

Historically, business relationships revolved more around golf-course deals and long-standing relationships: Good for incumbents, bad for newcomers. That’s changing.
July 16, 2019
Business Contact Data
4 min read

Can't Stop, Won't Stop: DiscoverOrg’s Acquisition of ZoomInfo

The early days of 2019 find CEO Henry Schuck leading DiscoverOrg through a second acquisition in just as many months. In February 2019, DiscoverOrg acquired data provider ZoomInfo. And in...
March 7, 2019
DiscoverOrg
8 min read
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