CMO

promise better data next gen metrics

A New Generation of Marketing Metrics & the ROI of Better Data

B2B marketers are used to making the business case to justify a budget request (and occasionally to justify existence). Forward-thinking metrics for augmented data offerings are an easier sell. Here's the new set of benchmarks that consider long-term consequences on demand generation, MQLs, and sales.

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Unpacking loaded cost of sales intelligence

The Real Cost of List-Building: Buy or Build Your Own?

The real benefit of accurate sales intelligence, regardless of source, is time. Whether you buy a list or create one using in-house resources, sales teams should spend their time selling - not hunting down a phone number because of a transposed number or missing field.

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Start Your ABM Plan in 5 Steps

[VIDEO] 5 Steps to Kickstart Your Account-Based Marketing Plan Right Now

Analyze. Identify. Expand Intelligence. Rank Accounts. Engage. Succeed at #ABM. Repeat. Our CGO breaks down Account-Based Marketing into 5 simple steps that will launch your ABM plan in no time.

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Marketing Industry Alert: Coca-Cola Names New CMO Beginning January 1

Last week beverage giant, the Coca-Cola Company, announced that long-time Chief Marketing Officer, Joe Tripodi will step down and retire from the Company in February 2015. Beginning on January 1, 2015 Marcos De Quinto will succeed Tripodi as CMO. While Tripodi was highly regarded for launching one of the most successful global ad campaigns, De

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Leadership DiscoverOrg

Mondelez International Names 2012 “Advertising Woman of the Year” as CMO

Last week Mondelez International announced the promotion of 25-year marketing veteran, Dana Anderson to Chief Marketing Officer where she will be responsible for the oversight of advertising, media and marketing for the company.  Anderson absorbs the role following the July departure of Mary Beth West, who left the company following a major corporate restructure. During

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Leadership DiscoverOrg

The NFL Names New CMO Amidst Damage-Control Crisis

Over the last few weeks the NFL seems to have become the most popular topic of conversation, headlining the news daily with their involvement in scandal and corruption. However, with yesterday’s announcement of long-time Pepsi exec, Dawn Hudson, as the NFL’s new Chief Marketing Office, we can only hope that this is the beginning of

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© 2017 DiscoverOrg, All Rights Reserved
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