Data

don't scare off your prospect in a cold call

How to use Intent Data (Without Creeping Out Your Prospect)

“Hello, Kathy. It sounds like you’re struggling with email deliverability …” Stop. Put the phone down. How would you feel if your phone rang and the stranger at the other end said, “I know where you live, your dog’s name ... and what you’re doing right now. Should you be giving Fido more treats? He could lose a couple of pounds.”

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Cold Email, Warm Leads: Where Does Good Data Come From?

Are emails in DiscoverOrg really over 3.5 times cleaner than the typical email address used by sales professionals? The short answer is “Yes!” DiscoverOrg pumps over $15 million into our proprietary data gathering and cleansing process every year, with the sole purpose of providing our customers with quality data.

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A Primer on GDPR and Marketing Data Protection Best Practices

Assuming GDPR applies to you, in order to process personal data, you need a lawful basis to do so. There are six different lawful ways to process personal data under the GDPR: (a) consent of the data subject; (b) performance of a contract; (c) compliance with a legal obligation; (d) protection of vital interests; (e) performance of a task in the public interest; (f) “legitimate interests”.

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Thanksgiving and Gratitude, in Our Own Words

We have much to be grateful for at DiscoverOrg. Before the rush of the holiday season, before the end-of-year hustle takes over completely, a few DiscoverOrg customers and employees have something to say. Here it is, in their own words.

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The Power of Sales Intelligence #1: Data quality and management

Marketing and sales intelligence is more than just data. Think of it like a college textbook: They are are constantly being updated. Why? Because time has an effect on data. Marketing and sales data is no different; it also needs to be constantly refreshed to be accurate.

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Adapting an ABM Approach for Account-Based EVERYTHING

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. What does it all really mean? Are these just buzzwords to describe what we’ve always been doing?

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[VIDEO] How to Evaluate a Data Provider

What are the common pitfalls of evaluating a data provider? Which methods work best? Learn both in this Whiteboard Wednesday video.

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[VIDEO] The Value of Sales Intelligence vs Data

Not all data is created equal. Learn how the data in your system turns into verified data and intelligence through the process of human-verification.

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The Most Untapped Leverage Point For B2B Growth

In B2B, there’s one commonly overlooked weakness that, if cultivated, can be converted into invincible, hulk-like strength — the quality of your data.

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What does success look like for a Sales Ops Director?

How to Succeed as a Sales Ops Director

As a relatively new field, people in Sales Ops are often left with the task of evangelizing their own value to internal stakeholders.

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© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
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