database hygiene

promise better data next gen metrics

A New Generation of Marketing Metrics & the ROI of Better Data

B2B marketers are used to making the business case to justify a budget request (and occasionally to justify existence). Forward-thinking metrics for augmented data offerings are an easier sell. Here's the new set of benchmarks that consider long-term consequences on demand generation, MQLs, and sales.

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Unpacking loaded cost of sales intelligence

The Real Cost of List-Building: Buy or Build Your Own?

The real benefit of accurate sales intelligence, regardless of source, is time. Whether you buy a list or create one using in-house resources, sales teams should spend their time selling - not hunting down a phone number because of a transposed number or missing field.

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Blind Intelemark A/B test proves Discoverorg's sales intelligence is more effective than DB Hoovers

Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

After 260+ hours of phone calls, researchers had over 4x more success using DiscoverOrg data—with 15% fewer accounts. Here's the A/B test against one of our top competitors.

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Account-based marketing strategy means hitting the target 95% of the time

An Independent Review of DiscoverOrg’s Data Accuracy Claims

"There’s lots of options,” says sales linguist Steve W. Martin. “It’s easy to pick the wrong data provider, as everyone makes the same claims." So he decided to test us. Here's what happened next:

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Account-Based-Everything-Brandon-Redlinger-Engagio

Adapting an ABM Approach for Account-Based EVERYTHING

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. What does it all really mean? Are these just buzzwords to describe what we’ve always been doing?

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Fast Track Sales

Fast Track Your Sales with New Tools

DiscoverOrg recently released new tools to turbo-boost your engines: the Sales, HR, and CXO datasets partnered with the Account-Based axle alignment of DealPredict and OppAlerts.

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hate bad data

12 Memorable Memes for Salespeople

Sales is hard. Not hard in the standard sense - sales requires emotional fortitude to survive the daily barrage of objections and quotas. We have a soft spot for sales reps at DiscoverOrg because we sell too.

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Higher Sales Commissions

[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

Building relationships out of thin air is a tall order for those in sales, and it can't be done on a whim with a quick once-over of the prospect's website.

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Things that impact marketing campaign success

Marketing Survey Results Reveal 3 Main Impact Areas for Success

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results.

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ATS CRM Integration | Bullhorn & DiscoverOrg

Taking ATS to New Levels: A Bullhorn & DiscoverOrg Partnership

We’re guessing your current book of business is quite extensive, and who has the time (or energy) to make sure all those records are updated on a regular basis?

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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