Email Marketing

promise better data next gen metrics

A New Generation of Marketing Metrics & the ROI of Better Data

B2B marketers are used to making the business case to justify a budget request (and occasionally to justify existence). Forward-thinking metrics for augmented data offerings are an easier sell. Here's the new set of benchmarks that consider long-term consequences on demand generation, MQLs, and sales.

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Competition in sales to get the account is fierce

Growth Begins with Data—and Your Competitors Already Know It

For those who prefer data-driven decisions, who don’t think “we’ve always done it this way” is a good answer to anything—this is your time. Armed with sales intelligence, no account is untouchable (and your competitors already know it).

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Bargain List Give Bad Data

Why That Bargain Contact List You Bought is a Sales Dead End

If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously:

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Online Dating Like Email Marketing

8 Lessons From Online Dating For Email Marketers

If you’re not personalizing emails and making them catch the recipient’s eye, then you’ll fare no better than those firing off two-word introductions on dating apps.

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online dating is like prospecting

How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople

Prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads.

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hands-email-deliverability-discoverorg

3 Email Deliverability Mistakes You’re Making Right Now

If your email campaigns are frequently falling short, you’re probably committing major email deliverability mistakes without even realizing it.

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Email Deliverability

Email Deliverability Basics for Everyone

How and why email deliverability has gone down and four tips will put you in an excellent position to successfully send emails to your recipients.

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ATS CRM Integration | Bullhorn & DiscoverOrg

Taking ATS to New Levels: A Bullhorn & DiscoverOrg Partnership

We’re guessing your current book of business is quite extensive, and who has the time (or energy) to make sure all those records are updated on a regular basis?

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Meeting Your Quota Doesn't have to be an uphill battle

Why You Didn’t Meet Your Quota Last Quarter – Part 3: Selling to a Single Point of Failure

Part three of a three part series on the topic, “Why You Didn’t Meet Your Quota Last Quarter”

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Sales Messaging is Key to Prospecting

Why You Didn’t Meet Your Quota Last Quarter – Part 2: Your Messaging Sucks

This blog is part two of a three part series on the topic, “Why You Didn’t Meet Your Quota Last Quarter”.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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