Email Marketing

Adventures in Account-Based Marketing

I became interested in target account marketing, which I later learned to call ABM, while tying to efficiently grow a software business. The hypothesis was that if all of our time, energy, and money was spent on a focused sales and marketing effort to convert a list of target enterprise accounts, we could grow our average sales price (ASP) - without breaking the bank.

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Independent case study comparing apples to oranges

All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

Even though SalesFolk used 3 times more leads from ZoomInfo, DiscoverOrg email addresses yielded almost 10 times more positive responses.

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love lessons for sales development

5 Mistakes Online Dating Can Teach Sales Prospecting

Prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads.

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Don't get caught in a spam trap

How to Avoid the Spam Trap

To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. That’s a great plan! … unless you want to generate new leads and increase sales:

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A man opens cold email at the airport

How to Heat Up Cold Emails with Personalization

Since marketing judges success based on engagement, I used different language to create a marketing-specific, hyper-personalized value proposition. First, I referenced the locally famous “PDX carpet” background she used in her LinkedIn profile ...

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CIOs Selling Tips DiscoverOrg

Top 10 Do’s and Don’ts for Selling to CIOs

Imagine your inbox on an average Monday morning. Now quintuple it. Yeah, CIOs get a lot of email. One CIO said that over 50% of his inbox was communication from vendors! How can a great solution stand out when the inbox is standing-room only?

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interviews from high-growth companies data democratization

How Data is Democratizing Growth and Driving Disruption: 15 Lessons from High-Growth Leaders

Rapid growth is a natural expectation for tech start-ups at a time when data is widely available to all businesses, from startup to blue chip. But the availability of data isn't a universal promise of success.

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what fuels high growth companies?

[VIDEO] Top Qualities of High-Growth Companies: A Conversation with Henry Schuck

Our CEO, Henry Shuck, discusses our Growth Drivers Survey and reveals what fuels high-growth companies. The results may surprise you.

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Are cold email campaigns spam?

The Truth about Cold Email

Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.

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promise better data next gen metrics

A New Generation of Marketing Metrics & the ROI of Better Data

B2B marketers are used to making the business case to justify a budget request (and occasionally to justify existence). Forward-thinking metrics for augmented data offerings are an easier sell. Here's the new set of benchmarks that consider long-term consequences on demand generation, MQLs, and sales.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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