marketing

6 TED Talks All Marketers Should Watch (to Stay Creative and Not Sell Out)

When an email campaign, new blog, or other marketing activity gets great engagement, my first thought is AWESOME. We did something right! My second thought is SHIT ... This means the next one is going to have to be even better. It’s gratifying when other people respond to our creative efforts, and the beauty of digital marketing is that it’s easy to measure and possible to iterate successes. But sales and marketing pros alike want to see the growth curve tilt up and to the right. The steeper, the better. The goal is growth, and that train doesn’t stop. These specially curated TED Talks will help you stay creative and focused on the goal.

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A Formula for Predictive Intelligence: Fit + Intent + Opportunity Data

The most important takeaway here is not the individual data point; rather, it’s that Intent data is meaningless unless it's informed by Fit data. Companies can “compare the products of other vendors in your category” all day long ... but without the proper Fit criteria such as Industry, Department budget, or complimentary technologies - a sale will never happen.

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The Sales Kickoff Blueprint: Learning, Culture, Celebration

Somewhere between the stuffy boardroom of a local Best Western and a weekend of company-sanctioned debauchery in the woods ... is the perfect Sales Kickoff (SKO). Our objectives always fall into three buckets: 1) Loyalty, morale, bond; 2.) improve product knowledge; 3.) improve soft sales skills.

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2018 marketing spend predictions

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Difficulty creating a consistent, multi-channel customer experience was a pain point for 48% of organizations are experiencing pain related to in Q3, 2017. Of those, 35% say they are likely to spend to address this issue. We expect to see this investment occur in 2018 as well.

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how to make data-driven marketing plan

How to Build a Data-Driven Marketing Plan for 2018

To further align the marketing and sales departments, include some overlap in the Key Performance Indicators for organization-wide prospecting efforts. Shared goals, such as conversion rates, are a great way to get departments on the same page.

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Marketers re-target leads for better MQLs

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. How about a free month of service, a free sample, or a limited-time discount? You can add urgency (“This offer expires in 24 hours!”) social proof (“Check out all these 5-star reviews!”), or a time-based discount.

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fit, intent, and engagement data is ABM

How to Operationalize Account-Based Marketing

In short, the first rule of account-based marketing is: know your target accounts. The second rule is: know your target accounts.

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Adventures in Account-Based Marketing

I became interested in target account marketing, which I later learned to call ABM, while tying to efficiently grow a software business. The hypothesis was that if all of our time, energy, and money was spent on a focused sales and marketing effort to convert a list of target enterprise accounts, we could grow our average sales price (ASP) - without breaking the bank.

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Are You Trying to Complete the ABM Marathon – Before the ABM 5k?

You could easily spend months doing an in-depth statistical analysis of thousands of data points; but that might actually hamstring your efforts. In the fast-paced environment that surrounds sales and marketing, we must chart progress – not perfection.

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business to business sales and marketing

B2B is Dead – Long Live B2P

B2P removes the barriers created by the B2B mentality by placing the emphasis back on what people really care about and the stories that drive us.

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© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
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