Outbound Email

What's wrong with salespeople?

[SURVEY] The B2B Buyer Persona: 30 Ways to Get Inside the Mind of Your Target Buyer

Obviously, a trusted advisor enjoys significant advantages over the competing salespeople. However, only 18% of the salespeople they met over the past year would be classified as trusted advisors whom they respect.

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Marketers need better data management

Marketo Connector: Big Changes for a Favorite Data Management Tool

Our enhanced Marketo Append & Clean integration is about one thing: simplicity. You know that time you would have spent building and maintaining your database? Here’s your formal invitation to spend your time actually marketing instead.

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Don't get caught in a spam trap

How to Avoid the Spam Trap

To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. That’s a great plan! … unless you want to generate new leads and increase sales:

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A man opens cold email at the airport

How to Heat Up Cold Emails with Personalization

Since marketing judges success based on engagement, I used different language to create a marketing-specific, hyper-personalized value proposition. First, I referenced the locally famous “PDX carpet” background she used in her LinkedIn profile ...

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Are cold email campaigns spam?

The Truth about Cold Email

Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.

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Competition in sales to get the account is fierce

Growth Begins with Data—and Your Competitors Already Know It

For those who prefer data-driven decisions, who don’t think “we’ve always done it this way” is a good answer to anything—this is your time. Armed with sales intelligence, no account is untouchable (and your competitors already know it).

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Bargain List Give Bad Data

Why That Bargain Contact List You Bought is a Sales Dead End

If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously:

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Online Dating Like Email Marketing

8 Lessons From Online Dating For Email Marketers

If you’re not personalizing emails and making them catch the recipient’s eye, then you’ll fare no better than those firing off two-word introductions on dating apps.

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Email Deliverability

Email Deliverability Basics for Everyone

How and why email deliverability has gone down and four tips will put you in an excellent position to successfully send emails to your recipients.

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Outbound Marketing Study 2015 | DiscoverOrg

Does Outbound Marketing Still Fit in Today’s Landscape?

Last summer, we conducted a survey of B2B marketing professionals to glean exactly what value B2B marketers are seeing from their outbound efforts.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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