Outbound Marketing

Marketers need better data management

Marketo Connector: Big Changes for a Favorite Data Management Tool

Our enhanced Marketo Append & Clean integration is about one thing: simplicity. You know that time you would have spent building and maintaining your database? Here’s your formal invitation to spend your time actually marketing instead.

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[STUDY] What Do B2B Buyers Want?

A B2B buyers' higher negative rating of salespeople is inversely related to a department’s tolerance for risk; for example, IT buyers rated 37% of all salespeople as poor - higher than any other department - while their risk tolerance was a low 5 out of 10.

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Boost response rates role-based messages

How to Improve Response Rates with Account-Based Content

In B2B marketing, when you improve response rates, you tend to see better downstream results including: more qualified leads, more pipeline, and more deals won. But how do you achieve higher levels of engagement?

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What DiscoverOrg does

[VIDEO] Real People, Real Sales Intelligence

Our gracious host is determined to show two newcomers - from sales and marketing, respectively - how the DiscoverOrg platform powers a bigger pipeline, more appointments, and faster revenue growth.

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Don't get caught in a spam trap

How to Avoid the Spam Trap

To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. That’s a great plan! … unless you want to generate new leads and increase sales:

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selling to startups

Selling to Startups and Small Business: A Cautionary Tale

There are only 1.5 million companies in the U.S. with more than 100 employees - far fewer than most people think. So if your CRM has 1 million or more accounts, you have a bad data problem. Our client’s sales reps had been making 5 out of 6 calls to companies that were literally impossible to sell to. Talk about hunting for needles in a haystack!

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CIOs Selling Tips DiscoverOrg

Top 10 Do’s and Don’ts for Selling to CIOs

Imagine your inbox on an average Monday morning. Now quintuple it. Yeah, CIOs get a lot of email. One CIO said that over 50% of his inbox was communication from vendors! How can a great solution stand out when the inbox is standing-room only?

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Are cold email campaigns spam?

The Truth about Cold Email

Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.

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dispel assumptions about sales intelligence data

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

Sales and marketing teams who buy into myths about data providers miss out on serious business value. Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence: Think Netscape vs. Google Chrome. Or In ‘n’ Out Burger vs. … any other burger.

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Start Your ABM Plan in 5 Steps

[VIDEO] 5 Steps to Kickstart Your Account-Based Marketing Plan Right Now

Analyze. Identify. Expand Intelligence. Rank Accounts. Engage. Succeed at #ABM. Repeat. Our CGO breaks down Account-Based Marketing into 5 simple steps that will launch your ABM plan in no time.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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