A Look Back and Ahead at the Evolution of B2B Data: Year in Review
I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B...
A Formula for Predictive Intelligence: Fit + Intent + Opportunity Data
The most important takeaway here is not the individual data point; rather, it’s that Intent data is meaningless unless it's informed by Fit data. Companies can “compare the products of other vendors in your category” all day long ... but without the proper Fit criteria such as Industry, Department budget, or complimentary technologies - a sale will never happen.
OppAlerts: Powerful, Real-Time Predictive Sales Intelligence
Insight is a must-have ingredient of any effective prospecting strategy. The more you know, the more effective you and your sales team will be. Knowledge is power, right?