A Look Back and Ahead at the Evolution of B2B Data: Year in Review
I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B...
A Formula for Predictive Intelligence: Fit + Intent + Opportunity Data
Virtually every business collects and buys data to assist salespersons and marketers do their job more effectively. But sometimes it’s too much data. How can we make sense of it all and zero in on the data that actually matters? Which data points – individually, or together in a “secret sauce” – predict buying behavior in B2B customers? And where does predictive intelligence fit in?
OppAlerts: Powerful, Real-Time Predictive Sales Intelligence
Insight is a must-have ingredient of any effective prospecting strategy. The more you know, the more effective you and your sales team will be. Knowledge is power, right?