Growthbound: DiscoverOrg's Rebrand Story

Growth. By definition, it means increasing – in size, in maturity, in experience. It means that not only are you better than you were yesterday, you’re taking the future head-on....
September 24, 2018
Company Updates
4 min read

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales - with Data (Steve Waters)

I think if you're asking for more from your sales team, you also have to give them the tools to achieve it without killing themselves - or your retention problem is going to go from bad to worse.
September 12, 2018
Data Quality
6 min read

[VIDEO] Whiteboard Wednesday: Sales Emotional Intelligence (Dave Sill)

If I think about social awareness, one of the disciplines there is the idea of transparency in sales. By transparency, I mean that as a seller you gain terrific credibility by just being just straight up and throwing your cards on the table. It’s a key advantage. Your time is valuable too, and it's fair play to ask the prospect: "Hey, what budget has been set aside for this?"
September 5, 2018
Sales
7 min read

2018 B2B Email subject lines: What’s Hot, What’s Not

Should you be putting more thought into your email subject lines? Hell, yes. Do you have time to read through a million examples of email subject lines to find best?...
August 28, 2018
Best Practices
7 min read

Social Selling is Just ... Selling: A Contemporary Guide

The average American will spend up to 50 minutes browsing through social media today. This means the average user spends approximately 6 hours a week, or 303 hours a year,...
August 23, 2018
How-to
10 min read

What is Intent Data? The Predictive Sales Trifecta

Your prospects are out there right now, hunting for a solution to a problem you can solve. They’re searching online, consuming content, learning about options to relieve their pain, and...
August 7, 2018
Contact Data
7 min read

How to Time Your Sales Outreach with Opportunity Data

“Let’s be real here,” says Brandon Battey, our Manager of Sales Development. “No sales team can touch every single account in their addressable market at once. In fact, you’re usually...
July 31, 2018
Best Practices
5 min read

The New Purchasing Powerhouse: Operations

5 YEARS AGO: With the (abrupt) transition to digital media, marketing as a function became more sophisticated, more complicated, and just plain harder. Technological solutions emerged to make marketing more...
July 17, 2018
Operations
5 min read

5 Cold Email Plays for Account-Based Sales

Account based sales development is a sales process specifically designed for selling to enterprise companies. The process for selling into enterprise accounts differs from selling to small and mid-sized businesses:...
May 1, 2018
Email
6 min read
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