Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “a minefield where many talented executives fail” – requires the courage of conviction to survive....
February 21, 2019
Marketing Strategies
3 min read

Top 10 U.S. Markets for IT/Tech Spending

Which cities are home to companies that have the most budget dollars to readily invest in technology? We pulled the data to reveal the places where pockets run deep for...
May 8, 2017
Business Contact Data
5 min read

A New Generation of Marketing Metrics & the ROI of Better Data

B2B marketers are used to making the business case to justify a budget request (and occasionally to justify existence). Forward-thinking metrics for augmented data offerings are an easier sell. Here's the new set of benchmarks that consider long-term consequences on demand generation, MQLs, and sales.
April 20, 2017
Marketing Strategies
5 min read

How to Use Your Tools to Track the Success of Your Campaigns

Tangible results should attach to key performance indicators (KPIs) by which you judge the effectiveness of your tools and your team. This requires understanding the metrics by which success should...
March 28, 2017
Business Contact Data
5 min read

How Great Marketers Show TRUE ROI as Earned Revenue

How much budget should you allot for marketing tools? There isn’t one right answer for this question. At the end of the day, though (rather, at the end of the...
March 22, 2017
Business Contact Data
7 min read

The Numbers Don't Lie: A Look at Trends in IT Spending

Today’s businesses are faced with numerous tough decisions when it comes to where to spend their budget, specifically in the IT realm. IT (information technology) is more important than ever...
September 6, 2016
Business Contact Data
2 min read