Sales Intelligence

account based marketing ideal customer profile

The Power of Sales Intelligence #2: Creating an Ideal Customer Profile

Marketers, what kind of leads did you earn with your last whitepaper or e-book? Were they the warm leads you needed? Were you lucky enough to reel in brand champions? Such success is rare.

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power of sales intelligence ebook

The Power of Sales Intelligence #1: Data quality and management

Marketing and sales intelligence is more than just data. Think of it like a college textbook: They are are constantly being updated. Why? Because time has an effect on data. Marketing and sales data is no different; it also needs to be constantly refreshed to be accurate.

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Halloween-blog-bad-data-killing-you

The Scariest Thing is What You Don’t See: Your Garbage Sales & Marketing Data is Killing You

"One vendor who uses a 600-person team in India, listed a CEO’s wife as the company’s ‘Head of IT,’ even though she had not worked for the company for more than 30 years. Other contacts they identified as corporate CIOs were, instead, dentists, actors, and aircraft maintenance technicians."

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Triggers Scoops data breach Equifax

Inside Scoop: Learning from Equifax – How Sales Can Act on (and Anticipate) a Data Breach

With the right information in-hand, savvy sales and marketing pros might have seen it coming. Even now, we can find insights to better sell security products in a more timely and helpful way - both in response to Equifax, and in preparation for the next inevitable data security breach.

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power of sales intelligence vs. raw data

The Power of Marketing and Sales Intelligence

Sales intelligence. Lead lists. Not sure where to start … or why you should care? You’re in the right place. For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling

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Independent case study comparing apples to oranges

All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

Even though SalesFolk used 3 times more leads from ZoomInfo, DiscoverOrg email addresses yielded almost 10 times more positive responses.

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love lessons for sales development

5 Mistakes Online Dating Can Teach Sales Prospecting

Prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads.

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DiscoverOrg features for sales development

Alert Subscriptions – A Magic 8 Ball for Outbound Sales Development

If the subscription alert revealed a plan to hire 15 new sales reps, I know my target company wants to grow. That’s a significant investment, and management will want to see ROI right away. I’d call first, then put the prospect in a very specific nurture email campaign.

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10 Years of Competition: The Story and Future of RainKing and DiscoverOrg

The first time I heard of RainKing, I was in my law school apartment and stumbled upon their website. I was 23 years old, under $130,000 of college and law school debt - and I had just launched DiscoverOrg: a company with no brand recognition, no financing, no real experience behind it. But RainKing was a REAL company.

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[4 TIPS] Breaking onto the IT Staffing Approved Vendor List

Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies...

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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