Selling at Trade Shows

Lead Generation DiscoverOrg

Pre-Show: 4 Steps to Maximize Trade Show Lead Generation

Planning for a trade show involves setting a thousand moving pieces into place. It can be a real puzzle, but when you get it all put together, it can be worth the big effort. While choosing the best promotional items and deciding on the color of booth carpeting can be exciting and fun, they won’t

Read full post
Jill Konrath Sales DiscoverOrg

Selling at Trade Shows: A Lesson from a Hot Shot High Tech Company

This post originally appeared on Jill Konrath’s website and is republished here with permission.  Last year I spoke at Dreamforce with my client (If you sell into the IT area, check them out). Over 130,000 customers, developers and partners were there. After our talk, I went to DiscoverOrg’s booth for a book signing. The exhibit hall was a zoo.

Read full post