Tech Integration

Tech Data Sales DiscoverOrg

Understanding the Tech-Integrated, Data-Driven Sales/Marketing Buyer

These are exciting times for sales and marketing folks. Or scary. Well, both. Adoption of data systems and technologies mean marketers manage more technology, sales teams are more integrated with marketing, and there are technologists throughout the entire company. The roles of marketers and sales people, technologists, and analysts are blending together in the modern

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