Tradeshow Management

Tradeshow Prospecting DiscoverOrg

21 Do’s and Don’ts to Master Trade Show Prospecting

As a prospecting platform, trade shows can be a fantastic forum for generating demand, building relationships with your prospects and filling your pipeline. For starters, the audience is already pre-qualified – attendees are there because the event addresses a field where they have interest. Additionally, those who attend are often actively researching solutions to challenges

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Tradeshow Triggers DiscoverOrg

How to Leverage IT Industry News at Trade Shows

It is trade show season! Your booth is set up, your demos and collateral are all ready and you’re raring for the show to start. You’re likely to be meeting hundreds of people each day of the show – some prospects, some customers, and some folks who are just looking for a toy to bring

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Lead Generation DiscoverOrg

Pre-Show: 4 Steps to Maximize Trade Show Lead Generation

Planning for a trade show involves setting a thousand moving pieces into place. It can be a real puzzle, but when you get it all put together, it can be worth the big effort. While choosing the best promotional items and deciding on the color of booth carpeting can be exciting and fun, they won’t

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Tradeshow ROI DiscoverOrg

Sales Strategies for Maximizing Your Tradeshow ROI

Tradeshows can be exciting events – a lot of people, a lot of entertainment, a lot of exposure, a lot of parties. They can also cost a lot of money for little return if you choose to focus solely on what happens on the show floor. So often, exhibitors miss the tremendous potential in these events by focusing on how big and flashy their booth looks and what giveaway will lure in the largest number of people. However, if you focus your sales strategy on what happens before and after the show just as much (or more) than what happens at the show, tradeshows can bring your organization invaluable face-to-face meetings with targeted prospects – resulting in larger returns and shorter sales cycles.

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