The basic premise of ABI is that the more you know about an account, the better able you are to segment leads and personalize messaging. This feeds pipeline growth, renewal strategy, lead generation, sales intelligence, and database maintenance – all essential elements of a successful ABM strategy.
- BLOG:What is Sales Intelligence? An Interview with Henry Schuck
- BLOG: How to Use the Tech Stack for Competitive Intelligence
- VIDEO: A 3-Step Account-Based Strategy to Build Pipeline