Account-based marketing (ABM) allows sales and marketing professionals to influence collective groups of decision-makers within an entire target account. ABM essentially flips the traditional sales funnel, starting with identifying a target account then nurturing and marketing to that account through the funnel.
Accurate data is the foundation of successful ABM. It is also crucial to identify the accounts most likely to buy your product or service.
- BLOG: 7-Step DIY Data Segmentation for Account-Based Marketing
- VIDEO: A 3-Step Account Based Strategy to Build Pipeline
- eBOOK: The Account-Based Marketing Playbook