Account-Based Selling/Sales Development
Account-based selling/sales development is founded on the principles of Account-Based Marketing and adapted for sales development. It’s focused on launching tailored, SDR-driven campaigns into specific target accounts.
- WEBINAR: How to Build a 360-Degree View of Your Target Accounts
- BLOG: 5 Cold Email Plays for Account-Based Sales
- ZoomInfo: What is Account-Based Selling?