Often confused with CRM, a contact database is the actual information housed within the CRM – also known as raw data. A Contact Database contains typical contact information, social media handles for the prospect, past transactions, referrals and any other information to help in your sales efforts. These databases may also be used to generate email lists.
You can enhance this usefulness of this data through sale intelligence solution like DiscoverOrg, which can integrate with your existing platforms. Connecting contact data with our industry scoops and trend analysis can get you in your prospect’s door first.
See also: Contact Database Software