What is an Email Marketing List?
Email marketing lists are usually purchased from an outside company or service that provides the email addresses of individual contacts in a target market. Often the offering is a one-time list for a flat fee or a pay-per-contact basis. List size is based on the number of contacts desired by the buyer. Various tools allow for generating email marketing lists (with no limit to number of lists or contacts) based on their target market to use for prospecting efforts. List quality can be of concern for broadly sold lists because of the lack contact verification leading to a high bounce and/or return rate.